06/11/2025
In the crowded and emotionally charged world of charity, one enduring question looms large: which emotions truly move people to donate? And at what cost? In […]
06/11/2025
What drives young adults’ fashion consumption in emerging markets? And how can sustainability become part of their everyday lives? In their recently published article in the […]
02/10/2025
The psychological effects of clothing extend far beyond personal style. In a recent article published in the Italian Journal of Marketing, “Clothes make the man: the […]
02/10/2025
Why do some people voluntarily adopt healthy eating, while others remain indifferent, even as awareness of health and sustainability grows? And how can marketers operating in […]
01/09/2025
In the world of marketing, sales promotions are often seen as a win-win: a way for companies to drive sales while offering customers a deal. Nevertheless, […]
05/07/2025
As the tourism industry seeks new ways to inspire, attract, and engage visitors, virtual reality (VR) has emerged as a powerful tool for achieving these goals. […]
05/07/2025
Customer satisfaction has long been a central construct in service marketing research, yet its relationship with actual consumer behavior remains complex and often counterintuitive. In her […]
17/06/2025
Today’s consumers increasingly expect brands to take a stand on social and political issues, making brand activism both an opportunity and a risk. For Generation Z—arguably […]
17/06/2025
In a context where environmental consciousness is increasingly shaping consumer behavior, the demand for organic products continues to grow. Nevertheless, the factors that effectively drive consumers’ […]
