SIM Best paper Awards
SIM Conference Best paper Awards
In occasione delle conferenze annuali della Società Italiana Marketing sono assegnati premi ai migliori lavori del convegno.
Ecco l’albo d’oro dei best paper awards delle SIM Conferences:
Ecco l’albo d’oro dei best paper awards delle SIM Conferences:
| Anno | Titolo | Autori |
|---|---|---|
| 2016 | Can Companies Generate Engagement Through Their Social Media Activity? A Field Experiment | S. Valentini, E.Montaguti, F.Vecchioni, A.Zammit |
| 2017 | From customer experience to customer loyalty: the role of touchpoints in retailing, | M. Ieva, C.Ziliani |
| 2018 | Stay in the Virtue, Go in the Vice: Social groups moderate the effect of human density on willingness to stay and vice-virtue choices | E. Cardamone, G.Miceli, M.A.Raimondo |
| 2019 | Standing for politics: what consequences for brands? | L.Grazzini, D.Acuti, V.Mazzoli, L.Petruzzellis, D.Korshun |
| 2020 | What you see is what you get: the impact of blockchain technology on retail consumers’ perceptions | G. Pizzi, M. Rapezzi, G.Marzocchi |
| 2021 | Consumer confusion in front of national brands and their copycats | M.Gurioli, C.Mauri, F. Pacicco |
| 2022 | Cultural branding in hardships: when branded activism nurtures a clash between culture and market | R.C. Gambetti, S. Biraghi |
| 2023 | If it is cute, I am screwed! How product cuteness reduces perceived product efficacy, anticipated performance, and consumer preferences. (FULL) | D. Acuti, M. Pizzetti, G. Di Domenico |
| 2023 | From Immersion to Invasion: a netnographic exploration of consumers’ responses’ to In-Game Advertising (SHORT) | R. Pera, M. Zagni |
| 2024 | From Fake to Hate:The role of social media influencers as gatekeepers of brand-related misinformation and online toxicity (FULL) | G. Di Domenico, F. Mangio', D. Dineva |
| 2024 | Visual Rightness of Text Overlay and Image Combinations in Social Media Communication (SHORT) | S. Farace, F.J.Villarroel Ordenes, D. Herhausen, D. Grewal, K. de Ruyter |
| 2025 | Greenhushing on Online Delivery Platforms: To disclose or not to disclose green cues? | M.Essa, A.Tuan, M. Visentin |
