The Blog

Italian Journal of Marketing

31/01/2025

How intelligent automation, service robots, and artificial intelligence will reshape service products and their delivery. A chat with Jochen Wirtz and Valentina Pitardi.

11/01/2025

product placement

The Future of Product Placement in Italy: Challenges and Opportunities by Giacomo Gistri, Matteo Corciolani, and Elena Grazioli

11/01/2025

What can we learn from an investigation of preferences in art collecting? A chat with Federica Codignola and Paolo Mariani.

11/01/2025

adam lindgreen

Exploring the future of industrial marketing: A conversation with Adam Lindgreen

11/01/2025

Italian Journal of Marketing – The Blog: A space for dialogue, discussion, and growth for society.

11/01/2025

SMEs

Small and medium enterprises can leverage local value creation to develop business relationships. A chat with Andrea Runfola, Giulia Monteverde, and Antonio Picciotti.

11/01/2025

Overview of the brand journey and opportunities for managers. A chat with Sandra Maria Correia Loureiro.

07/01/2025

consumers

Consumers in Marketing Research: Between Micro and Macro by Stefano Cini and Daniele Dalli