italian journal of marketing Archivi

01/09/2025

Mastering Experimental Research: Tips from Felipe Pantoja to approach and conduct experiments in the marketing domain.

Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, the Editorial […]

08/04/2025

Disgust and preference for familiar brands. Professor Carmela Donato meets Giacinto Callipo and Matteo Candotto (Callipo Conserve Alimentari S.r.l.)

During this Coffee Break, Carmela Donato, Associate Professor of Marketing at Roma Tre University, interviewed Giacinto Callipo and Matteo Candotto, respectively Owner and Marketing Director at […]

01/03/2025

Mastering Academic Writing: Tips from Professor John B. Ford

Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, at the […]

11/01/2025

Italian Journal of Marketing – The Blog: A space for dialogue, discussion, and growth for society.

Starting from the Manifesto of SIM, summarized in the claim Working together for a better marketing, the Italian Journal of Marketing is proud to announce the […]