
Madrid
16-19 Luglio 2026

Nell’ambito della Conferenza si terrà il 2026 SIM-GAMMA Joint Symposium, evento coorganizzato da Società Italiana Marketing e Gamma – Global Alliance of Marketing & Management Associations.
Temi : Art, Food, Music, Movies, Games and Fashion. AI and phygital experiences in the intersection of Fashion and other sectors. Potential Topics (but are not limited to): Researches on the cross-contamination between Fashion and other fields (Art, Food & Wine, Music, Movies, Theatre, Games, Tourism, and beyond) in the context of AI and/or for the creation of physical and/or digital experiences. The call welcomes theoretical, methodological, and empirical contributions.
