2024 GMSIG Conference

“Global Marketing Strategies with Sustainability as a Growth Driver”

The 2024 GMSIG Conference offers a chance for academics to present their findings and gain insights from global marketing research, as well as the experiences of others in sustainable marketing practices. The conference will feature interactive, engaging, and enlightening sessions, a doctoral consortium, keynote speeches and panel discussions on key themes, opportunities to network with leading international marketing scholars, and a cultural experience in Verona, Italy.

Conference Chairs :
Magnus Hultman, Peter Magnusson, Paola Signori, Goksel Yalcinkaya,
Doctoral Consortium Chairs :
Fabian Bartsch, Annie Cui, Timo Mandler, Katharina Zeugner