01/09/2025
Mastering Experimental Research: Tips from Felipe Pantoja to approach and conduct experiments in the marketing domain.
Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, the Editorial […]
29/04/2025
Exploring the future of international and interactive marketing: A conversation with Aysegul Özsomer and Peeter Verlegh
After interviewing Professors Adam Lindgreen and Simona Botti, during the SIM Conference 2024, the editorial board met Professor Aysegul Özsomer, Editor-in-Chief of the Journal of International […]
01/03/2025
Mastering Academic Writing: Tips from Professor John B. Ford
Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, at the […]
31/01/2025
Exploring the future of consumer behavior research: A conversation with Simona Botti
The Italian Journal of Marketing – The Blog attempts to empower scholars and junior researchers with insights and practical recommendations for conducting and writing impactful scientific […]
11/01/2025
Exploring the future of industrial marketing: A conversation with Adam Lindgreen
The Italian Journal of Marketing – The Blog aims to provide practical recommendations and insights to excel in scientific endeavors. During the SIM Conference 2024, we […]
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