Nell’ambito della 2026 Global Fashion Management Conference che si terrà a Madrid dal 16 al 19 Luglio 2026, Società Italiana Marketing e Gamma- Global Alliance of Marketing & Management Associations coorganizzano il 2026 SIM- GAMMA Joint Symposium.

Temi di questa edizione:

Art, Food, Music, Movies, Games and Fashion. AI and phygital experiences in the intersection of Fashion and other sectors. Potential Topics (but are not limited to): Researches on the cross-contamination between Fashion and other fields (Art, Food & Wine, Music, Movies, Theatre, Games, Tourism, and beyond) in the context of AI and/or for the creation of physical and/or digital experiences. The call welcomes theoretical, methodological, and empirical contributions

Scadenza submissions: 15 Marzo 2026

Vai al Call for Paper