05/07/2025
Customer satisfaction has long been a central construct in service marketing research, yet its relationship with actual consumer behavior remains complex and often counterintuitive. In her […]
07/01/2025
During this Coffee Break, Daniele Dalli, professor of Marketing at the University of Pisa, interviewed Stefano Cini, Commercial Director, NielsenIQ. Based on the article “Consumers and […]
