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DTSTART:20250101T000000
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DTSTART;TZID=UTC:20250520T180000
DTEND;TZID=UTC:20250520T193000
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SUMMARY:SIM Webinar : Online consumer behavior: Novel insights for branding and influencer marketing
DESCRIPTION:  \n  \nQuesto webinar si concentra sulla relazione tra reputazione digitale e comportamento dei consumatori\, con l’obiettivo di offrire nuove prospettive sia per gli studiosi che per i manager di marketing. Due giovani e brillanti ricercatori condivideranno recenti studi sulle strategie di autopresentazione e coinvolgimento\, fornendo consigli teorici e pratici per progettare strategie di comunicazione online efficaci. Successivamente\, un esperto del settore offrirà ulteriori spunti dal punto di vista aziendale. \n  \nThis webinar focuses on the relationship between digital reputation and consumer behavior\, aiming to offer novel insights for both scholars and marketing managers. Two young and brilliant scholars will share recent findings on self-presentation and engagement strategies\, providing theoretical and practical tips for designing effective online communication strategies. An executive discussant from the industry will then offer additional insights from a business viewpoint. \n  \n  \nRelatori: \n\nFrancesca Valsesia (Assistant Professor of Marketing\, Foster School of Business\, University of Washington)\nGiovanni Luca Cascio Rizzo (Assistant Professor of Marketing\, Marshall School of Business\, University of Southern California)\nGianluca Perrelli (CEO Buzzoole – TBC)\n\nModeratori: \n\nAlessandro M. Peluso\, Università del Salento\nRebecca Pera\, Università degli Studi di Torino\n\n  \nKeyvords : Online consumer engagement\, Influencer Marketing\, Language\, Social influence\, Word of mouth \n  \nRegistrati adesso\n\n  \n 
URL:https://www.simktg.it/event/sim-webinar-online-consumer-behavior-novel-insights-for-branding-and-influencer-marketing/
LOCATION:Online
CATEGORIES:Eventi internazionali,Ricerca,Webinar
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