BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Società Italiana Marketing - ECPv6.0.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.simktg.it
X-WR-CALDESC:Events for Società Italiana Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240409T173000
DTEND;TZID=UTC:20240409T190000
DTSTAMP:20261013T142729
CREATED:20240318T165032Z
LAST-MODIFIED:20250221T150730Z
UID:2891-1712683800-1712689200@www.simktg.it
SUMMARY:SIM Webinar : Humanistic marketing and the challenges of Artificial Intelligence
DESCRIPTION:How can marketers ensure that AI-driven marketing strategies prioritize consumer well-being and ethical considerations? In what ways might AI in marketing enhance or hinder the ability to connect with consumers on a personal and emotional level? How can the use of AI in marketing be aligned with sustainable\, inclusive and socially responsible business practices? What is the value of strategic thinking in this new technological context? How can AI-powered generative tools enhance marketing creativity? How are the market research industry and data management and insights skills evolving in a world that promises unlimited data and rapid\, effective analysis? This webinar will tackle these and other fascinating challenges that the adoption of AI is posing to contemporary marketing practice\, focusing on how a humanistic approach that does not undermine human values can leverage on and enhance the potential of AI to benefit businesses\, consumers and society at large. \n  \n \n  \nRelatori:  \n\nWaldemar A. Pfoertsch\, CIIM Business School University of Limassol and Professor Emeritus Pforzheim University\, Germany\nFederico Capeci\, CEO Kantar Insights Division\n\n  \nModeratori: \n\nFabio Ancarani\, Università di Bologna\nRossella Gambetti\, Università Cattolica di Milano\n\n  \nKeywords: Humanistic Marketing\, Artificial Intelligence\, Market research\, Consumer insight\, Ethics\, Leadership \n  \nInformazioni : info@simktg.it \n  \n  \n  \n  \nREGISTRATI ADESSO AL WEBINAR\n  \n  \n  \n 
URL:https://www.simktg.it/event/sim-webinar-humanistic-marketing-and-the-challenges-of-artificial-intelligence/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/12/WEBINAR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240422T090000
DTEND;TZID=UTC:20240424T190000
DTSTAMP:20261013T142729
CREATED:20231017T110847Z
LAST-MODIFIED:20231017T111245Z
UID:1992-1713776400-1713985200@www.simktg.it
SUMMARY:17th Global Brand Conference
DESCRIPTION:  \nLa Edinburgh Napier University\, in collaborazione con Academy of Marketing’s Brand\, Identity and Corporate Reputation SIG\, ospiterà la 17° Global Brand Conference dal 22 al 24 aprile 2024 a Edimburgo\, Regno Unito.  \nIl tema della conferenza è “Conscientious Brands: Making Responsibility and Sustainability Work”. \nVai al Link della Conference
URL:https://www.simktg.it/event/17th-global-brand-conference/
LOCATION:Edinburg\, UK\, Regno Unito
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240429
DTEND;VALUE=DATE:20240430
DTSTAMP:20261013T142729
CREATED:20240206T095944Z
LAST-MODIFIED:20240322T113555Z
UID:2665-1714348800-1714435199@www.simktg.it
SUMMARY:SIM Seminar_Junior Faculty Climber Community "Fields of data: collecting web data for marketing insights"
DESCRIPTION:La Consulta Junior SIM organizza il SIM SEMINAR (in presenza) “Fields of data: collecting web data for marketing insights” \, all’interno delle attività della Junior Faculty Climber Community 2024. \nIl seminario è tenuto da Johannes Boegershausen\, Assistant Professor di Marketing presso Rotterdam School of  Management. \n  \n \n  \nProgramma della giornata: \n10.30-12.30: seminario Digital Methods in Marketing \n12.30-14.00: light lunch \n14.00-16.00: Lavori di gruppo Premio Stefano Pace. I partecipanti al Premio Stefano Pace potranno fermarsi per lavorare ai progetti di ricerca iniziati durante il webinar del 15 febbraio. \nPotranno partecipare anche coloro che non partecipano al Premio Stefano Pace. \n  \n* L’evento è gratuito per i Soci Junior (Corrispondenti e Ricercatori RTDA) \n\nA pagamento per i Soci Ordinari e Soci Ordinari Ricercatori (RTDB) 50.00 euro  (Vai al link)\n\n** I non soci per partecipare dovranno effettuare l’iscrizione alla Società Italiana Marketing che comprenderà  il seminario  (Vai al Link) \n  \nScopri i prossimi passi della Junior Faculty Climber Community LINK \n  \nREGISTRATI ADESSO AL SEMINAR
URL:https://www.simktg.it/event/junior-faculty-climber-community-seminar/
LOCATION:Università di Bologna Alma Mater Studiorum\, Dipartimento di Scienze aziendali\, Italia
CATEGORIES:Education,Premi,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
END:VEVENT
END:VCALENDAR