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X-ORIGINAL-URL:https://www.simktg.it
X-WR-CALDESC:Events for Società Italiana Marketing
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250606
DTEND;VALUE=DATE:20250607
DTSTAMP:20260613T204318
CREATED:20251111T153350Z
LAST-MODIFIED:20251111T153350Z
UID:5983-1749168000-1749254399@www.simktg.it
SUMMARY:OnemorePack Forum 2025
DESCRIPTION:Si tratta di una manifestazione che premia la creatività e l’innovazione di studenti di design e grafica che si sfidano lavorando su un caso studio legato alla progettazione di un packaging innovativo ma anche un momento di confronto su temi attuali quali la comunicazione\, la digitalizzazione\, la sostenibilità\, ecc. grazie a speaker che sul palco dell’arena di Città della Scienza a Napoli pongono interrogativi\, delineano nuove tendenze per il prossimo futuro\, trattano tematiche di attualità. \n  \n \n 
URL:https://www.simktg.it/event/onemorepack-forum-2025/
LOCATION:Città della Scienza Napoli
CATEGORIES:Conferenze,Eventi Patrocinati,Eventi Segnalati
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250615
DTEND;VALUE=DATE:20250618
DTSTAMP:20260613T204318
CREATED:20250423T092824Z
LAST-MODIFIED:20250604T114324Z
UID:4856-1749945600-1750204799@www.simktg.it
SUMMARY:RICHMOND MARKETING FORUM 2025
DESCRIPTION:GUBBIO 15-17 GIUGNO 2025 – PARK HOTEL AI CAPPUCCINI \nIn collaborazione con SIM \n  \n \nRichmond Marketing forum dal 1996 è un evento di riferimento per il marketing in Italia. La prima edizione si  è svolta a bordo della nave da crociera Costa Marina. Oggi continua ad essere  l’occasione per confrontarsi sull’evoluzione e le trasformazioni nel mondo del marketing. \nOltre ai responsabili marketing di grandi brand italiani\, partecipano i rappresentanti di aziende e agenzie che forniscono servizi in area comunicazione\, marketing\, digital\, eventi e design. \nPer richiedere informazioni : LINK \nPROGRAMMA \n  \nKeywords: Business match\, Networking\, Inspiration\, Soft skills\, Discussion \n 
URL:https://www.simktg.it/event/richmond-marketing-forum-2025/
LOCATION:PARK HOTEL AI CAPPUCCINI – GUBBIO
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T080000
DTEND;TZID=UTC:20250619T170000
DTSTAMP:20260613T204318
CREATED:20250108T143824Z
LAST-MODIFIED:20250120T122809Z
UID:4155-1750233600-1750352400@www.simktg.it
SUMMARY:SIM Doctoral&Research Colloquium Rimini 2025
DESCRIPTION:Il SIM Doctoral Colloquium si svolgerà presso l’Università di Bologna\, Campus di Rimini \n18 – 19 Giugno 2025 \n  \nThe SIM Doctoral Colloquium offers doctoral students in marketing an opportunity to meet and discuss their research project and results with leading academics in the field.\nThe colloquium welcomes a wide range of topics\, applications\, and methods in marketing. It aims to support young scholars in the development of their dissertations by strengthening the theoretical\, methodological\, and practical relevance of their research. This will be done by stimulating the debate with the faculty members as well as with the fellow doctoral students.\nThe faculty of the SIM Doctoral Colloquium strongly encourages the participation of PhD students both at early and more advanced stages. Students in the 1st or 2nd year of their PhD program could benefit from discussions and insights on the relevance of their ideas and suggestions on their methodological approach\, as well as explore possible research opportunities at international institutions. Students in the final years of their PhD program could receive feedback on their dissertations\, advice on how to target their projects for submission to leading marketing journals\, and on potential future research and professional directions.\nEach participant admitted to the colloquium will be assigned both a peer discussant and a faculty discussant based on their substantive or methodological background in order to favor the exchange of ideas\, comments and insights. The ultimate goal of the colloquium is to create a collaborative and stimulating exchange among all participants\, offering a friendly atmosphere that could favor networking and the creation of personal relationships\, encouraging interactions among PhD students and faculty members. \nScarica il Bando
URL:https://www.simktg.it/event/sim-doctoral-colloquium-and-research-rimini-2025/
LOCATION:Università di Bologna\, Via Carlo Cattaneo 17\, Rimini\, 47921\, Italia
CATEGORIES:Education,Eventi internazionali,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/EDUCATION.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250619T170000
DTEND;TZID=UTC:20250620T140000
DTSTAMP:20260613T204318
CREATED:20250408T091226Z
LAST-MODIFIED:20250410T101031Z
UID:4768-1750352400-1750428000@www.simktg.it
SUMMARY:SIM Junior Faculty Climber Community Rimini 2025
DESCRIPTION:  \nPreliminary Programme \n  \nISCRIVITI ADESSO\n\n\n  \n\n\n\n Name e Surname\n \n \n Current position\nPh.D.  StudentPh.D. (just finished)Post Doc StudentAssistant ProfessorOther (please specify) \n \n University\n \n \n Department\n \n \n La tua email\n \n \n Cell phone number\n \n \n\n \n\n\n\n\n  \n \nFee Participant:\n100 Euros\n* participants that are currently not members can become members of SIM with 100 euros fee at https://www.simktg.it/diventa-socio/ \nDiscounted Fee D&R colloquium:\n50 Euros \n*fee for those who also participate to the D&R Colloquium \nPayment:\nBank Transfer. IBAN code is:IT56D0100503205000000004604.  and code Swift: BNLIITRR (from foreign countries) \nIn the reason for payment please indicate Name\, Surname\, JFCC 2025 \nRegistration ends on June 13th 2025.
URL:https://www.simktg.it/event/sim-junior-faculty-climber-community-rimini-2025/
LOCATION:Università di Bologna Campus di Rimini\, Rimini\, Italia
CATEGORIES:Education,Eventi internazionali,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/EDUCATION.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250623T090000
DTEND;TZID=UTC:20250629T180000
DTSTAMP:20260613T204318
CREATED:20250110T100044Z
LAST-MODIFIED:20250110T101229Z
UID:4160-1750669200-1751220000@www.simktg.it
SUMMARY:Sunbelt 2025 Conference of the International Network for Social Network Analysis
DESCRIPTION:Sunbelt 2025 \nConference of the International Network for Social Network Analysis \nParis\, June 23-29 \n \n  \n\nWorkshop: SBS BI: Mastering the Analysis of Words and Networks\nParis\, June 23\n\nLeveraging the power of big data represents an opportunity for researchers and managers to reveal patterns and trends in social and organizational behaviors. This workshop demonstrates how to successfully integrate Text Mining with Social Network Analysis for business and research applications. It introduces the Semantic Brand Score (SBS) and other advanced methods and tools for analyzing semantic networks\, assessing brand/semantic importance\, and\nperforming complex NLP tasks. Participants will also learn about network topic models and methods for measuring language novelty and impact\, among other key techniques. The workshop highlights the functionalities of the SBS Business Intelligence App (SBS BI)\, which is designed to produce a wide range of analytics and mine textual data. Through several case studies\, we show how these methods have been used\, for example\, to predict tourism trends\, select advertising campaign testimonials\, and make economic\, financial\, and political forecasts. SBS BI’s analytical power extends beyond “brands”\, with applications that include:\ncommercial brands (e.g.\, Pepsi vs. Coke); products (e.g.\, pasta vs. pizza); personal brands (e.g.\, the name and image of political candidates); and concepts related to societal trends (e.g.\, terms used in media communication that shape public perceptions of the economy). By combining text analysis with network science\, the workshop equips participants with tools that can transform decision-making and organizational management in the era of big data.\nMore info and materials are available at: https://learn.semanticbrandscore.com \nKeywords: Semantic Brand Score\, Text Mining\, Social Network Analysis \n  \n\nSpecial Track “Words and Networks”\nParis\, June 23\n\nThis session focuses on cutting-edge research at the intersection of text analysis (including discourse analysis\, content analysis\, text mining\, and natural language processing) and network analysis/network science. Work presented in this session explores the study of word networks\, socio-semantic networks\, and the representation of text-based information as graphs (e.g.\, knowledge graphs)\, along with the extraction of network data from text. Research on “Words and Networks” has resulted in prominent studies on topics such as language change\, recommender systems\, collaborative innovation\, semantic computing\, and the diffusion of (mis)information in both online and offline environments.\nA growing field of interest is the role of artificial intelligence and large language models in understanding social interactions. These models are advancing research on language patterns and behaviors within networks\, as well as their implications for social structures and interactions. Another key area is organizational communication\, where improved insights into the impact of language within and across organizations have led to actions that enhance employee engagement and client relationships. In the domains of marketing and branding\, the application of text mining and network analysis has transformed the understanding of consumer behavior\, leading to more targeted communication strategies based on the use of words\, ideas\, and narratives as networked entities. Additionally\, the integration of text mining and network analysis has proven valuable in identifying and connecting social agents\, fostering community development\, and studying social movements.\nWe invite abstract submissions that contribute to the integration of text analysis\, network analysis\, and AI\, particularly those exploring new methods\, applications\, or theoretical approaches. Both basic and applied studies are encouraged. \nKeywords: social network analysis\, text mining \n  \nKey Dates: \nDeadline submission abstracts  20 February 2025. \n  \n  \n 
URL:https://www.simktg.it/event/sunbelt-2025-conference-of-the-international-network-for-social-network-analysis/
LOCATION:Sorbonne\, Sciences Po 1 place Saint-Thomas d’Aquin 75007 Paris\, and 13 rue de l’Université\, 75007 Paris\, Paris
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T130000
DTEND;TZID=UTC:20250625T143000
DTSTAMP:20260613T204318
CREATED:20250606T121940Z
LAST-MODIFIED:20250606T121940Z
UID:5223-1750856400-1750861800@www.simktg.it
SUMMARY:SIM Meet the Author: Il dietro le quinte della pubblicazione
DESCRIPTION:  \nAlessandro Biraglia presenterà il paper : \nBiraglia\, A.\, Fuchs\, C.\, Maira\, E.\, & Puntoni\, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing\, 87(4)\, 601-617. \nObiettivi del webinar: \n\nCondividere regole e procedure che portano alla pubblicazione di paper scientifici da parte di autori italiani e/o italiani all’estero su riviste internazionali eccellenti\nCondividere il “dietro le quinte” della pubblicazione: come è nata l’idea del paper\, come si è sviluppato\, come è stato il processo di revisione\, rapporto con i co-autori\n“non è tutto oro quel che luccica”: condividere le rejection\, i cambi di percorso\, e le varie difficoltà che si incontrano in questo processo\nFornire consigli all’audience per fare submission nel journal in cui è stato pubblicato il pape\n\n  \nRegistrati adesso\n 
URL:https://www.simktg.it/event/https-www-simktg-it-prodotto-sim-meet-the-author-il-dietro-le-quinte-della-pubblicazione-alessandro-biraglia-25-giugno-2025-ore-13-00-m-meet-the-author-il-dietro-le-quinte-della-pubblicazione-5/
CATEGORIES:Education,Ricerca,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/12/WEBINAR.jpg
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