BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Società Italiana Marketing - ECPv6.0.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Società Italiana Marketing
X-ORIGINAL-URL:https://www.simktg.it
X-WR-CALDESC:Events for Società Italiana Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240617T153000
DTEND;TZID=UTC:20240617T170000
DTSTAMP:20261014T014130
CREATED:20220930T163107Z
LAST-MODIFIED:20240523T081002Z
UID:357-1718638200-1718643600@www.simktg.it
SUMMARY:SIM Webinar : Popular Culture Tourism Marketing: Conceptual Foundations\,  Empirical Research Insights and State of Play
DESCRIPTION:Il webinar presenta il fenomeno del turismo legato alla “pop culture” considerando un pubblico globale\,  le diverse tipologie e luoghi tipici di fruizione di questa forma di turismo. L’obiettivo è quello di offrire un´ampia comprensione del comportamento turistico e del marketing ad esso legato\, presentandone i suoi fondamenti concettuali ed offrendo spunti per future ricerche empiriche attraverso la discussione di svariati esempi di popular culture tourism. \nThis webinar will offer a comprehensive view on the phenomena of popular culture tourism as it relates to global audiences across different locales. The objective is to offer a multi-perspective understanding of a complex type of tourism marketing and behavior\, its conceptual foundations and practical research insights as well as a discussion with different examples of popular culture tourism that bring forward new ideas and directions for scientific enquiry and industry practice. \n  \n \ncopyright:  © Maria Lexhagen \n  \nRelatori: \n\nMaria Lexhagen\, Professor at MidSweden University\, Sweden\nHelena Mattsson\, Marketing and PR Responsible at Pophouse Entertainment for ABBA The Museum and the Avicii Experience\, Sweden\n\nModeratrice: \n\nSerena Volo\, Università di Bolzano\n\n  \nKeyvords : popular culture tourism\, fandoms\, fan culture\, destination marketing & management\, media-induced travel \n  \nREGISTRATI ADESSO\n 
URL:https://www.simktg.it/event/sim-webinar-7/
LOCATION:Online
CATEGORIES:Eventi internazionali,Ricerca,Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/12/WEBINAR.jpg
END:VEVENT
END:VCALENDAR