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X-WR-CALDESC:Events for Società Italiana Marketing
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DTSTART:20250101T000000
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DTSTART;VALUE=DATE:20250520
DTEND;VALUE=DATE:20250521
DTSTAMP:20260612T045340
CREATED:20250415T081236Z
LAST-MODIFIED:20250415T081236Z
UID:4810-1747699200-1747785599@www.simktg.it
SUMMARY:Paper development workshop "Digital customer journeys\, new insights from an AI perspective"
DESCRIPTION:Saranno coinvolte le seguenti riviste:\n\nJournal of Current Issues and Research in Advertising\n(JCIRA – 1 Star CABS\, https://www.tandfonline.com/journals/ujci20 )\nInternational Journal of Advertising \n(IJA\, 2 Star CABS\, Fascia A Anvur\, https://www.tandfonline.com/journals/rina20)\n\nEntrambe le riviste sono patrocinate dall’American Advertising Association\, e per ognuna saranno presenti sia l’EIC che un AE.\nL’obiettivo della giornata è di far conoscere le stesse nel panorama italiano\, attraverso un evento rivolto ad aiutare i partecipanti a migliorare eventuali work in progress o a sviluppare le proprie idee in vista di una possibile submission a una delle special issue indicate nel link dell’evento o altresì ad una regular issue.\nGuest Speaker: \nProf. Charles Taylor – Villanova University – EIC\, International Journal of Advertising\nProf.ssa Kacy Kim – Bryant University – AE\, International Journal of Advertising\nProf. Sukki Yoon – Bryant University – EIC\, Journal of Current Issues and Research in Advertising\n\n\n\nLink alle special issues: \n\nIJA: New Insights in Digital and AI Advertising https://think.taylorandfrancis.com/special_issues/new-insights-digital-ai-advertising/\nJCIRA: AI-Enabled Brand Touchpoints https://www.linkedin.com/posts/carsten-baumgarth_cfp-ai-enabled-brand-touchpoints-activity-7274698840098701313-koLz/\n\n\n\nPer partecipare: \nhttps://forms.gle/SdV9CQ5Ajy7K7E2fA\n  \nLOCANDINA 
URL:https://www.simktg.it/event/paper-development-workshop-digital-customer-journeys-new-insights-from-an-ai-perspective/
LOCATION:Università di MIlano\, Italia
CATEGORIES:Eventi internazionali,Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
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