BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Società Italiana Marketing - ECPv6.0.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.simktg.it
X-WR-CALDESC:Events for Società Italiana Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20250101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T120000
DTEND;TZID=UTC:20250320T133000
DTSTAMP:20260612T200312
CREATED:20250307T123006Z
LAST-MODIFIED:20250307T123006Z
UID:4526-1742472000-1742477400@www.simktg.it
SUMMARY:Seminar Human-Centred AI for Human-Machine Collaboration
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n  \n                                                                                              Artificial Intelligence and Informational Disorders \n                                                                                        THURSDAY\, MARCH 20\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Christine Balagué\, Professor\, Institut Mines Télécom / IMT-BS\, Founder of Good in Tech research network (www.goodintech.org) \nChristine Balagué holds a degree from ESSEC\, a Master’s degree in Econometrics and Statistics from ENSAE\, a DEA from Université Paris Dauphine and a PhD in Management Sciences from HEC. She holds the Social Networks and Connected Objects Chair at TEM and Institut Mines Télécom. Her thesis focused on modeling Internet user behavior using Petri nets. She was awarded the HEC Foundation thesis prize in 2006 and the 4th EDAMBA (European Doctoral programs Associations in Management and Business Administration) thesis prize. A specialist in new technologies\, Christine Balagué is particularly interested in e-marketing and social networks. Her research focuses on the creation of economic value by social networks for companies\, on modeling the behavior of Internet users on these networks\, and on the Social Internet Of Things. In the age of the Internet of Things\, networks extend not only to humans\, but also to machines. Christine Balagué is a regular speaker on these topics at international research and professional conferences. Christine Balagué is also Vice-Chairwoman of the Conseil National du Numérique (French National Digital Council) and chairs the services commission of Cap Digital\, a competitiveness and digital transformation cluster\, whose aim is to foster the emergence of collaborative R&D projects in France between large companies\, SMEs\, start-ups and research laboratories. \n  \n——————— \nAbstract: Informational disorders are the most critical global risks for private companies\, governments\, academia\, and civil society in the next two years. Numerous misinformation campaigns have spread on social networks during recent international events\, such as the 2024 Olympic Games in Paris or the 2024 Presidential Elections in the US. During this seminar\, we will address this critical and highly current topic through the dual role of Artificial Intelligence in Informational Disorders\, contributing on one side to the spread of misinformation and\, on the other side\, to the development of AI-based solutions and sources of countermeasures to combat the phenomenon. \n— Discussant: Vipul Kumar Choudhary\, Head of IOT Strategic Partnership — Transatel (NTT Company) \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n  \n  \n \n\n\n\n  \n  \n 
URL:https://www.simktg.it/event/seminar-human-centred-ai-for-human-machine-collaboration-2/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250520
DTEND;VALUE=DATE:20250521
DTSTAMP:20260612T200312
CREATED:20250415T081236Z
LAST-MODIFIED:20250415T081236Z
UID:4810-1747699200-1747785599@www.simktg.it
SUMMARY:Paper development workshop "Digital customer journeys\, new insights from an AI perspective"
DESCRIPTION:Saranno coinvolte le seguenti riviste:\n\nJournal of Current Issues and Research in Advertising\n(JCIRA – 1 Star CABS\, https://www.tandfonline.com/journals/ujci20 )\nInternational Journal of Advertising \n(IJA\, 2 Star CABS\, Fascia A Anvur\, https://www.tandfonline.com/journals/rina20)\n\nEntrambe le riviste sono patrocinate dall’American Advertising Association\, e per ognuna saranno presenti sia l’EIC che un AE.\nL’obiettivo della giornata è di far conoscere le stesse nel panorama italiano\, attraverso un evento rivolto ad aiutare i partecipanti a migliorare eventuali work in progress o a sviluppare le proprie idee in vista di una possibile submission a una delle special issue indicate nel link dell’evento o altresì ad una regular issue.\nGuest Speaker: \nProf. Charles Taylor – Villanova University – EIC\, International Journal of Advertising\nProf.ssa Kacy Kim – Bryant University – AE\, International Journal of Advertising\nProf. Sukki Yoon – Bryant University – EIC\, Journal of Current Issues and Research in Advertising\n\n\n\nLink alle special issues: \n\nIJA: New Insights in Digital and AI Advertising https://think.taylorandfrancis.com/special_issues/new-insights-digital-ai-advertising/\nJCIRA: AI-Enabled Brand Touchpoints https://www.linkedin.com/posts/carsten-baumgarth_cfp-ai-enabled-brand-touchpoints-activity-7274698840098701313-koLz/\n\n\n\nPer partecipare: \nhttps://forms.gle/SdV9CQ5Ajy7K7E2fA\n  \nLOCANDINA 
URL:https://www.simktg.it/event/paper-development-workshop-digital-customer-journeys-new-insights-from-an-ai-perspective/
LOCATION:Università di MIlano\, Italia
CATEGORIES:Eventi internazionali,Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T133000
DTSTAMP:20260612T200312
CREATED:20250502T130743Z
LAST-MODIFIED:20250502T130743Z
UID:4977-1747828800-1747834200@www.simktg.it
SUMMARY:Seminar Series | Artificial Intelligence for Sustainable Value
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n\n\n\n\n                                              Exploring INSIGHTS — the digital codification of creativity knowledge for AI-generated ideas\n\n\n\n\n\n                                                                          WEDNESDAY\, MAY 21\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Neil Maiden\, \nProfessor of Digital Creativity\, Bayes Business School\, London \n  \nNeil Maiden is Professor of Digital Creativity at the Bayes Business School at City St George’s\, University of London\, and Director of its Institute for Creativity and AI. His research interests include uses of artificial intelligence to augment human creativity. He is and has been a principal and co-investigator on numerous UK EPSRC- and EU-funded research projects with a total value of over £64 million. He has published over 220 peer-reviewed papers in academic journals and conferences. He chaired the Steering Committee for the IEEE International Conference on Requirements Engineering series 2009-2012\, and was Editor of the IEEE Software’s Requirements column 2005-2013. His details are available at https://www.city.ac.uk/people/academics/neil-maiden. \n——————— \nAbstract: INSIGHTS is an innovative digital tool for discovering creative opportunities from large volumes of project-related information. It goes beyond generative AI chatbots by combining technologies that operationalise different characteristics of an integrated model of creative processes and outcomes. The model codifies creative processes and the characteristics of creative outcomes. The tool’s potential has been demonstrated during projects to explore next-generation product features for a line of domestic appliances and alternative uses of bi-products from power generation. This seminar will introduce the INSIGHTS tool and its design\, demonstrate it on a current project example\, and explore opportunities for businesses to support their innovation processes using it. \n  \n— Discussant: Fred Hessabi\, Investor & Member of the Strategic Advisory Committee – Corporate Relations of SKEMA Business School and Member of the Board of SKEMA USA \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n——————— \n  \n \n\n\n\nRoom 3.216\, Grand Paris Campus or Online \n 
URL:https://www.simktg.it/event/seminar-series-artificial-intelligence-for-sustainable-value/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260302T090000
DTEND;TZID=UTC:20260302T130000
DTSTAMP:20260612T200312
CREATED:20260225T114040Z
LAST-MODIFIED:20260225T114239Z
UID:6466-1772442000-1772456400@www.simktg.it
SUMMARY:Workshop "L’evoluzione della comunicazione nella moderna Industria di Marca"
DESCRIPTION:Università degli Studi di Torino – Dipartimento di Management  \n2 Marzo 2026 \nI lavori si focalizzeranno sulla comunicazione come asset strategico per le Industrie di Marca e sui suoi effetti sulla reputazione aziendale\, in un contesto sempre più digitale e omnicanale. L’incontro offrirà spunti di analisi e casi concreti per comprendere come integrare canali\, contenuti e linguaggi nella relazione con i diversi stakeholder.\nL’evento si terrà nell’ambito del  Corso universitario di Comunicazione e Pubblicità\, e che Centromarca organizza\, come ogni anno\, con alcuni dei suoi associati. L’obiettivo è confrontarsi su temi che rappresentano opportunità e minacce in continua evoluzione per chi\, in azienda\, comunica con l’ambiente esterno e con quello interno. \n  \n \n  \n  \n 
URL:https://www.simktg.it/event/seminar-from-sim-to-submission-consumer-behavior-track-2/
LOCATION:Università di Torino
CATEGORIES:Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260320T090000
DTEND;TZID=UTC:20260320T170000
DTSTAMP:20260612T200312
CREATED:20260114T111242Z
LAST-MODIFIED:20260114T112110Z
UID:6234-1773997200-1774026000@www.simktg.it
SUMMARY:Seminar "From SIM to Submission" | Consumer Behavior Track
DESCRIPTION:Università degli Studi di Milano – Dipartimento di Economia\, Management e Metodi Quantitativi \n20 Marzo 2026 \nLa giornata nasce con l’obiettivo di offrire uno spazio di confronto e crescita rivolto ai ricercatori che hanno partecipato al nostro convegno annuale 2025\, accompagnandoli\, sotto la guida esperta di un panel di studiosi internazionali\, nel passaggio dalla presentazione in conferenza alla sottomissione del lavoro a una rivista scientifica. \nIscrizioni entro l’8 febbraio 2026 scrivendo a giulia.miniero@unimi.it e lamberto.zollo@unimi.it \n  \n \n  \nTutti i dettagli sono disponibili nella locandina allegata e al presente LINK \n 
URL:https://www.simktg.it/event/seminar-from-sim-to-submission-consumer-behavior-track/
LOCATION:Università di Milano-DEMM\, Via Conservatorio 7\, Milano\, Italy
CATEGORIES:Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
END:VEVENT
END:VCALENDAR