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BEGIN:VEVENT
DTSTART;TZID=UTC:20240926T120000
DTEND;TZID=UTC:20240926T133000
DTSTAMP:20260612T222257
CREATED:20240920T120333Z
LAST-MODIFIED:20240920T120333Z
UID:3568-1727352000-1727357400@www.simktg.it
SUMMARY:Seminar AI diffusion and disruption
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI)\nAI diffusion and disruption \nTHURSDAY\, SEPTEMBER 26\, 2024 — FROM 12:00 TO 1:30PM (CET) \n — Keynote speaker: Professor Christopher Tucci\, Professor of Digital Strategy and Innovation – Imperial College  \nIn this talk\, we will explore the role of play and exploration in the diffusion of generative AI\, thinking about the different ways “play” can be conceptualized. Play helps users explore and experiment in a ludic manner and builds the installed based of generative AI applications quite quickly\, sometimes based on different types of network effects. Experimentation and exploration leading to adoption then have the potential to introduce new products\, services\, processes\, and business models\, which may have negative consequences for organizations that have not adopted or experimented with the technology.  Additional threats\, however\, may also appear from overly aggressive automation from AI\, and we conclude with a discussion on governance of AI decision making. \n– Discussant: Dr Andrea Appella\, Associate General Counsel EMEA\, OpenAI\n– Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School \nJOIN THE TEAMS MEETING \n  \n  \n 
URL:https://www.simktg.it/event/seminar-ai-diffusion-and-disruption/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241024T120000
DTEND;TZID=UTC:20241024T133000
DTSTAMP:20260612T222257
CREATED:20241108T102616Z
LAST-MODIFIED:20241108T102810Z
UID:3926-1729771200-1729776600@www.simktg.it
SUMMARY:Seminar Enhancing wellbeing through smart nudging and social robots
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \nEnhancing wellbeing through smart nudging and social robots \nTHURSDAY\, OCTOBER 24\, 2024 — FROM 12:00 TO 1:30PM (CET) \nRoom 3.216\, Grand Paris Campus or Online \n  \n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Cristina Mele\, \nProfessor of Service Innovation — University of Naples Federico II \nCristina Mele (PhD) is Full Professor of Service Innovation and the coordinator of the PhD in Management at the Department of Economics\, Management and Institutions\, University of Naples Federico II. She is delegated of Innovation and Third Mission at University of Naples “Federico II”. Her main research interests are innovation and smart technologies\, value creation\, markets and service ecosystems. She has more than 220 publications. Her articles have appeared in leading international journals\, including Journal of The Academy of Marketing Science\, Marketing Theory\, Industrial Marketing Management\, Journal of Business Research\, Journal of Service Management\, Journal of Service Theory and Practice and Managing Service Quality. Cristina is one of co-chairs of The Naples Forum on Service. She is on the editorial Review Board of Journal of Service Theory and Practice and The AMS review. She is an ISSIP ambassador (International Society of Service Innovation Professionals). She received the S-D logic Award (2019). \nAbstract: This seminar explores the role of social robots as smart nudging\, emphasizing their potential to enhance value co-creation and improve human experiences and wellbeing. Social robots\, designed to interact socially and assist with tasks\, are increasingly integrated into service provision\, addressing both functional and emotional needs. Smart nudging\, leveraging artificial intelligence\, subtly influences decision-making processes to promote beneficial behaviors without restricting options. In this talk I will examine how AI-driven choice architectures can be leveraged to extend engagement\, widen resource accessibility\, and augment human agency. In detail\, I will delve into the mechanisms through which social robots impact psychological\, physical\, and social wellbeing. Psychological wellbeing is enhanced through improved decision-making and mental engagement facilitated by smart nudges and AI-driven insights. Physical wellbeing benefits from the motivational and supportive roles of social robots\, encouraging healthier behaviors and active living. Social wellbeing is bolstered by their interactive capabilities\, which help mitigate loneliness and foster social bonds. By presenting findings from various field projects with the robots Pepper\, Hiro\, Abii\, and others\, I will provide insights into the theoretical contributions and practical impacts of social robots and smart nudging on overall human well-being. \n  \n— Discussant: Nathalie Melige\, CEO\, Neurovalue \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School \nJOIN THE TEAMS MEETING \n  \n 
URL:https://www.simktg.it/event/seminar-ai-diffusion-and-disruption-2/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T120000
DTEND;TZID=UTC:20241121T133000
DTSTAMP:20260612T222257
CREATED:20241108T103208Z
LAST-MODIFIED:20241108T103208Z
UID:3929-1732190400-1732195800@www.simktg.it
SUMMARY:Seminar Human-Centred AI for Human-Machine Collaboration
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \nHuman-centred AI for human-machine collaboration \nTHURSDAY\, NOVEMBER 21\, 2024 — FROM 12:00 TO 1:30PM (CET) \nRoom 3.216\, Grand Paris Campus or Online \n  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Sotiris Manitsaris\, \nDirector of Centre for Robotics – Mines Paris\, PSL Université \n  \nDr. Sotiris Manitsaris is Senior Researcher and Science-Technology Project and Team Leader at the Centre for Robotics of MINES ParisTech\, Université PSL. He holds a University Degree in Applied Mathematics from the Aristotle University of Thessaloniki\, a double Master Degree in Local Development from the University of Blaise-Pascal and the Engineering School of the University of Thessaly and a PhD in Computer Science – Artificial Intelligence from the University of Macedonia. He participated in projects as postdoctoral fellow in Human-Robot Collaboration for the Industry 4.0\, the Biomedical Engineering and the Creative and Cultural Industries. He is currently involved in a number of H2020 projects and he has strong collaboration with startups and industrial groups\, such as PSA\, CRF\, SAGEM and a number of Creative and Cultural Industries. His research focuses on movement-based human-machine collaboration and Human-Centred Artificial Intelligence in general. He leads the Post-Master’s Degree AIMove – “Artificial Intelligence and Movement in Industries and Creation”\, which is supported by European academic and professional leaders of the field. Moreover\, he is the President of the GAIIA Association (Gesture & AI in Industry and Arts) and the Head of IT researchers group at the ElonTech Observatory in law and new technologies. \n  \n——————— \nAbstract: The presentation focuses on human-machine collaboration in real-world industrial environments\, emphasizing Human-Centered Artificial Intelligence (HAI). The aim is to enable partnerships in which machines can understand and anticipate human behaviors\, responding appropriately. This presentation is guided by two main hypotheses concerning movement-based collaboration: 1) can a machine learn to recognize expert actions? and 2) can standard instrumented interactions (e.g.\, through buttons and similar controls) be replaced by HAI-driven embodied interactions? These hypotheses were validated through experiments in fields such as human-robot collaboration\, computer-mediated human learning\, and digital musical instruments. \n— Discussant: Jean-Philippe Courtois (SKEMA 1983)\, Former President and EVP\, Microsoft Corp. & President and Co-founder\, Live for Good \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School \n \n\n\n\nJOIN THE TEAMS MEETING \n  \n 
URL:https://www.simktg.it/event/seminar-human-centred-ai-for-human-machine-collaboration/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T120000
DTEND;TZID=UTC:20250320T133000
DTSTAMP:20260612T222257
CREATED:20250307T123006Z
LAST-MODIFIED:20250307T123006Z
UID:4526-1742472000-1742477400@www.simktg.it
SUMMARY:Seminar Human-Centred AI for Human-Machine Collaboration
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n  \n                                                                                              Artificial Intelligence and Informational Disorders \n                                                                                        THURSDAY\, MARCH 20\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Christine Balagué\, Professor\, Institut Mines Télécom / IMT-BS\, Founder of Good in Tech research network (www.goodintech.org) \nChristine Balagué holds a degree from ESSEC\, a Master’s degree in Econometrics and Statistics from ENSAE\, a DEA from Université Paris Dauphine and a PhD in Management Sciences from HEC. She holds the Social Networks and Connected Objects Chair at TEM and Institut Mines Télécom. Her thesis focused on modeling Internet user behavior using Petri nets. She was awarded the HEC Foundation thesis prize in 2006 and the 4th EDAMBA (European Doctoral programs Associations in Management and Business Administration) thesis prize. A specialist in new technologies\, Christine Balagué is particularly interested in e-marketing and social networks. Her research focuses on the creation of economic value by social networks for companies\, on modeling the behavior of Internet users on these networks\, and on the Social Internet Of Things. In the age of the Internet of Things\, networks extend not only to humans\, but also to machines. Christine Balagué is a regular speaker on these topics at international research and professional conferences. Christine Balagué is also Vice-Chairwoman of the Conseil National du Numérique (French National Digital Council) and chairs the services commission of Cap Digital\, a competitiveness and digital transformation cluster\, whose aim is to foster the emergence of collaborative R&D projects in France between large companies\, SMEs\, start-ups and research laboratories. \n  \n——————— \nAbstract: Informational disorders are the most critical global risks for private companies\, governments\, academia\, and civil society in the next two years. Numerous misinformation campaigns have spread on social networks during recent international events\, such as the 2024 Olympic Games in Paris or the 2024 Presidential Elections in the US. During this seminar\, we will address this critical and highly current topic through the dual role of Artificial Intelligence in Informational Disorders\, contributing on one side to the spread of misinformation and\, on the other side\, to the development of AI-based solutions and sources of countermeasures to combat the phenomenon. \n— Discussant: Vipul Kumar Choudhary\, Head of IOT Strategic Partnership — Transatel (NTT Company) \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n  \n  \n \n\n\n\n  \n  \n 
URL:https://www.simktg.it/event/seminar-human-centred-ai-for-human-machine-collaboration-2/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250520
DTEND;VALUE=DATE:20250521
DTSTAMP:20260612T222257
CREATED:20250415T081236Z
LAST-MODIFIED:20250415T081236Z
UID:4810-1747699200-1747785599@www.simktg.it
SUMMARY:Paper development workshop "Digital customer journeys\, new insights from an AI perspective"
DESCRIPTION:Saranno coinvolte le seguenti riviste:\n\nJournal of Current Issues and Research in Advertising\n(JCIRA – 1 Star CABS\, https://www.tandfonline.com/journals/ujci20 )\nInternational Journal of Advertising \n(IJA\, 2 Star CABS\, Fascia A Anvur\, https://www.tandfonline.com/journals/rina20)\n\nEntrambe le riviste sono patrocinate dall’American Advertising Association\, e per ognuna saranno presenti sia l’EIC che un AE.\nL’obiettivo della giornata è di far conoscere le stesse nel panorama italiano\, attraverso un evento rivolto ad aiutare i partecipanti a migliorare eventuali work in progress o a sviluppare le proprie idee in vista di una possibile submission a una delle special issue indicate nel link dell’evento o altresì ad una regular issue.\nGuest Speaker: \nProf. Charles Taylor – Villanova University – EIC\, International Journal of Advertising\nProf.ssa Kacy Kim – Bryant University – AE\, International Journal of Advertising\nProf. Sukki Yoon – Bryant University – EIC\, Journal of Current Issues and Research in Advertising\n\n\n\nLink alle special issues: \n\nIJA: New Insights in Digital and AI Advertising https://think.taylorandfrancis.com/special_issues/new-insights-digital-ai-advertising/\nJCIRA: AI-Enabled Brand Touchpoints https://www.linkedin.com/posts/carsten-baumgarth_cfp-ai-enabled-brand-touchpoints-activity-7274698840098701313-koLz/\n\n\n\nPer partecipare: \nhttps://forms.gle/SdV9CQ5Ajy7K7E2fA\n  \nLOCANDINA 
URL:https://www.simktg.it/event/paper-development-workshop-digital-customer-journeys-new-insights-from-an-ai-perspective/
LOCATION:Università di MIlano\, Italia
CATEGORIES:Eventi internazionali,Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T133000
DTSTAMP:20260612T222257
CREATED:20250502T130743Z
LAST-MODIFIED:20250502T130743Z
UID:4977-1747828800-1747834200@www.simktg.it
SUMMARY:Seminar Series | Artificial Intelligence for Sustainable Value
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n\n\n\n\n                                              Exploring INSIGHTS — the digital codification of creativity knowledge for AI-generated ideas\n\n\n\n\n\n                                                                          WEDNESDAY\, MAY 21\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Neil Maiden\, \nProfessor of Digital Creativity\, Bayes Business School\, London \n  \nNeil Maiden is Professor of Digital Creativity at the Bayes Business School at City St George’s\, University of London\, and Director of its Institute for Creativity and AI. His research interests include uses of artificial intelligence to augment human creativity. He is and has been a principal and co-investigator on numerous UK EPSRC- and EU-funded research projects with a total value of over £64 million. He has published over 220 peer-reviewed papers in academic journals and conferences. He chaired the Steering Committee for the IEEE International Conference on Requirements Engineering series 2009-2012\, and was Editor of the IEEE Software’s Requirements column 2005-2013. His details are available at https://www.city.ac.uk/people/academics/neil-maiden. \n——————— \nAbstract: INSIGHTS is an innovative digital tool for discovering creative opportunities from large volumes of project-related information. It goes beyond generative AI chatbots by combining technologies that operationalise different characteristics of an integrated model of creative processes and outcomes. The model codifies creative processes and the characteristics of creative outcomes. The tool’s potential has been demonstrated during projects to explore next-generation product features for a line of domestic appliances and alternative uses of bi-products from power generation. This seminar will introduce the INSIGHTS tool and its design\, demonstrate it on a current project example\, and explore opportunities for businesses to support their innovation processes using it. \n  \n— Discussant: Fred Hessabi\, Investor & Member of the Strategic Advisory Committee – Corporate Relations of SKEMA Business School and Member of the Board of SKEMA USA \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n——————— \n  \n \n\n\n\nRoom 3.216\, Grand Paris Campus or Online \n 
URL:https://www.simktg.it/event/seminar-series-artificial-intelligence-for-sustainable-value/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260302T090000
DTEND;TZID=UTC:20260302T130000
DTSTAMP:20260612T222257
CREATED:20260225T114040Z
LAST-MODIFIED:20260225T114239Z
UID:6466-1772442000-1772456400@www.simktg.it
SUMMARY:Workshop "L’evoluzione della comunicazione nella moderna Industria di Marca"
DESCRIPTION:Università degli Studi di Torino – Dipartimento di Management  \n2 Marzo 2026 \nI lavori si focalizzeranno sulla comunicazione come asset strategico per le Industrie di Marca e sui suoi effetti sulla reputazione aziendale\, in un contesto sempre più digitale e omnicanale. L’incontro offrirà spunti di analisi e casi concreti per comprendere come integrare canali\, contenuti e linguaggi nella relazione con i diversi stakeholder.\nL’evento si terrà nell’ambito del  Corso universitario di Comunicazione e Pubblicità\, e che Centromarca organizza\, come ogni anno\, con alcuni dei suoi associati. L’obiettivo è confrontarsi su temi che rappresentano opportunità e minacce in continua evoluzione per chi\, in azienda\, comunica con l’ambiente esterno e con quello interno. \n  \n \n  \n  \n 
URL:https://www.simktg.it/event/seminar-from-sim-to-submission-consumer-behavior-track-2/
LOCATION:Università di Torino
CATEGORIES:Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260320T090000
DTEND;TZID=UTC:20260320T170000
DTSTAMP:20260612T222257
CREATED:20260114T111242Z
LAST-MODIFIED:20260114T112110Z
UID:6234-1773997200-1774026000@www.simktg.it
SUMMARY:Seminar "From SIM to Submission" | Consumer Behavior Track
DESCRIPTION:Università degli Studi di Milano – Dipartimento di Economia\, Management e Metodi Quantitativi \n20 Marzo 2026 \nLa giornata nasce con l’obiettivo di offrire uno spazio di confronto e crescita rivolto ai ricercatori che hanno partecipato al nostro convegno annuale 2025\, accompagnandoli\, sotto la guida esperta di un panel di studiosi internazionali\, nel passaggio dalla presentazione in conferenza alla sottomissione del lavoro a una rivista scientifica. \nIscrizioni entro l’8 febbraio 2026 scrivendo a giulia.miniero@unimi.it e lamberto.zollo@unimi.it \n  \n \n  \nTutti i dettagli sono disponibili nella locandina allegata e al presente LINK \n 
URL:https://www.simktg.it/event/seminar-from-sim-to-submission-consumer-behavior-track/
LOCATION:Università di Milano-DEMM\, Via Conservatorio 7\, Milano\, Italy
CATEGORIES:Eventi Patrocinati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/SEMINAR.jpg
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