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DTSTART:20250101T000000
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DTSTART;TZID=UTC:20250519T090000
DTEND;TZID=UTC:20250521T190000
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SUMMARY:CIMaR 2025: 32nd Annual Conference\, Professional Development Workshop & Business Exchanges
DESCRIPTION:CIMaR 2025 \nTransformative Marketing: Driving business and societal change \n  \n \n  \nRecent years have witnessed increasing disruptions and discontinuities to economies and societies\, from technological advances to geopolitical tensions\, heatened environmental awareness and rapidly changing customer behavior. International marketing based on a deep understanding of evolving\ninstitutional set ups\, customer needs\, and technological trends across countries\, can act as a driver of sustainable value creation\nand delivery. Potential themes include\, but are by no means limited to:\n-What are transformative marketing approaches employed by international firms\, and what is their outcome and impact?\n-How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm’s economic outcomes?\n-What are relevant drivers of the international firm’s transformative marketing approaches?\n-Does marketing and international marketing itself need a transformation? \nKey Dates: \nDeadline for paper submission: Jan 31\, 2025\nAcceptance notification: March 3\, 2025 \nVai al Call for paper \nVai alla Locandina  \n 
URL:https://www.simktg.it/event/cimar-2025-32nd-annual-conference-professional-development-workshop-business-exchanges/
LOCATION:Università di Pavia\, Italia
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati,Eventi Segnalati,Ricerca
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