CIMaR 2025: 32nd Annual Conference, Professional Development Workshop & Business Exchanges
2025-05-19 09:00 - 2025-05-21 19:00 UTC | Università di Pavia, Italia
CIMaR 2025
Transformative Marketing: Driving business and societal change

Recent years have witnessed increasing disruptions and discontinuities to economies and societies, from technological advances to geopolitical tensions, heatened environmental awareness and rapidly changing customer behavior. International marketing based on a deep understanding of evolving
institutional set ups, customer needs, and technological trends across countries, can act as a driver of sustainable value creation
and delivery. Potential themes include, but are by no means limited to:
-What are transformative marketing approaches employed by international firms, and what is their outcome and impact?
-How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm’s economic outcomes?
-What are relevant drivers of the international firm’s transformative marketing approaches?
-Does marketing and international marketing itself need a transformation?
Key Dates:
Deadline for paper submission: Jan 31, 2025
Acceptance notification: March 3, 2025
Vai al Call for paper
Vai alla Locandina

Seminar Series | Artificial Intelligence for Sustainable Value
2025-05-21 12:00 - 13:30 | Grand Paris Campus
Seminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI)

Exploring INSIGHTS — the digital codification of creativity knowledge for AI-generated ideas

WEDNESDAY, MAY 21, 2025 — FROM 12:00 TO 1:30PM (CET)

— Keynote speaker: Professor Neil Maiden,
Professor of Digital Creativity, Bayes Business School, London

Neil Maiden is Professor of Digital Creativity at the Bayes Business School at City St George’s, University of London, and Director of its Institute for Creativity and AI. His research interests include uses of artificial intelligence to augment human creativity. He is and has been a principal and co-investigator on numerous UK EPSRC- and EU-funded research projects with a total value of over £64 million. He has published over 220 peer-reviewed papers in academic journals and conferences. He chaired the Steering Committee for the IEEE International Conference on Requirements Engineering series 2009-2012, and was Editor of the IEEE Software’s Requirements column 2005-2013. His details are available at https://www.city.ac.uk/people/academics/neil-maiden.
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Abstract: INSIGHTS is an innovative digital tool for discovering creative opportunities from large volumes of project-related information. It goes beyond generative AI chatbots by combining technologies that operationalise different characteristics of an integrated model of creative processes and outcomes. The model codifies creative processes and the characteristics of creative outcomes. The tool’s potential has been demonstrated during projects to explore next-generation product features for a line of domestic appliances and alternative uses of bi-products from power generation. This seminar will introduce the INSIGHTS tool and its design, demonstrate it on a current project example, and explore opportunities for businesses to support their innovation processes using it.

— Discussant: Fred Hessabi, Investor & Member of the Strategic Advisory Committee – Corporate Relations of SKEMA Business School and Member of the Board of SKEMA USA
— Moderator: Margherita Pagani, Director SKEMA Centre for Artificial Intelligence, SKEMA Business School

JOIN THE TEAMS MEETING

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Room 3.216, Grand Paris Campus or Online

OnemorePack Forum 2025
2025-06-06 | Città della Scienza Napoli
Si tratta di una manifestazione che premia la creatività e l’innovazione di studenti di design e grafica che si sfidano lavorando su un caso studio legato alla progettazione di un packaging innovativo ma anche un momento di confronto su temi attuali quali la comunicazione, la digitalizzazione, la sostenibilità, ecc. grazie a speaker che sul palco dell’arena di Città della Scienza a Napoli pongono interrogativi, delineano nuove tendenze per il prossimo futuro, trattano tematiche di attualità.

Sunbelt 2025 Conference of the International Network for Social Network Analysis
2025-06-23 09:00 - 2025-06-29 18:00 | Sorbonne, Sciences Po 1 place Saint-Thomas d’Aquin 75007 Paris, and 13 rue de l’Université, 75007 Paris, Paris
Sunbelt 2025
Conference of the International Network for Social Network Analysis
Paris, June 23-29

Workshop: SBS BI: Mastering the Analysis of Words and Networks
Paris, June 23

Leveraging the power of big data represents an opportunity for researchers and managers to reveal patterns and trends in social and organizational behaviors. This workshop demonstrates how to successfully integrate Text Mining with Social Network Analysis for business and research applications. It introduces the Semantic Brand Score (SBS) and other advanced methods and tools for analyzing semantic networks, assessing brand/semantic importance, and
performing complex NLP tasks. Participants will also learn about network topic models and methods for measuring language novelty and impact, among other key techniques. The workshop highlights the functionalities of the SBS Business Intelligence App (SBS BI), which is designed to produce a wide range of analytics and mine textual data. Through several case studies, we show how these methods have been used, for example, to predict tourism trends, select advertising campaign testimonials, and make economic, financial, and political forecasts. SBS BI’s analytical power extends beyond “brands”, with applications that include:
commercial brands (e.g., Pepsi vs. Coke); products (e.g., pasta vs. pizza); personal brands (e.g., the name and image of political candidates); and concepts related to societal trends (e.g., terms used in media communication that shape public perceptions of the economy). By combining text analysis with network science, the workshop equips participants with tools that can transform decision-making and organizational management in the era of big data.
More info and materials are available at: https://learn.semanticbrandscore.com
Keywords: Semantic Brand Score, Text Mining, Social Network Analysis

Special Track “Words and Networks”
Paris, June 23

This session focuses on cutting-edge research at the intersection of text analysis (including discourse analysis, content analysis, text mining, and natural language processing) and network analysis/network science. Work presented in this session explores the study of word networks, socio-semantic networks, and the representation of text-based information as graphs (e.g., knowledge graphs), along with the extraction of network data from text. Research on “Words and Networks” has resulted in prominent studies on topics such as language change, recommender systems, collaborative innovation, semantic computing, and the diffusion of (mis)information in both online and offline environments.
A growing field of interest is the role of artificial intelligence and large language models in understanding social interactions. These models are advancing research on language patterns and behaviors within networks, as well as their implications for social structures and interactions. Another key area is organizational communication, where improved insights into the impact of language within and across organizations have led to actions that enhance employee engagement and client relationships. In the domains of marketing and branding, the application of text mining and network analysis has transformed the understanding of consumer behavior, leading to more targeted communication strategies based on the use of words, ideas, and narratives as networked entities. Additionally, the integration of text mining and network analysis has proven valuable in identifying and connecting social agents, fostering community development, and studying social movements.
We invite abstract submissions that contribute to the integration of text analysis, network analysis, and AI, particularly those exploring new methods, applications, or theoretical approaches. Both basic and applied studies are encouraged.
Keywords: social network analysis, text mining

Key Dates:
Deadline submission abstracts 20 February 2025.

Viaggio in Italia. Bellezza, creatività e competitività del turismo e della cultura made in Italy nell’era della ripresa
2025-10-28 10:00 - 18:00 | Università degli Studi Internazionali di Roma (UNINT), Roma, Italy
Il Centro di Ricerca sul Made in Italy (MADEINT) dell’Università degli Studi Internazionali di Roma – UNINT organizza il convegno scientifico dal titolo: “Viaggio in Italia“, Bellezza, creatività e competitività
del turismo e della cultura made in Italy nell’era della ripresa. Presentazione del IV Rapporto di Ricerca (a cura di Giada Mainolfi) che si terrà il 28 ottobre alle ore 10:00 .
Attraverso gli studi condotti da accademici ed esperti italiani, l’incontro vuole offrire un momento di riflessione e di confronto sui processi di cambiamento che stanno interessando il settore turistico e culturale italiano sia dal lato dell’offerta che della domanda.
All’esposizione delle ricerche seguirà una tavola rotonda con Fabrizio Lobasso (Vicedirettore Generale per la Promozione del Sistema Paese e Direttore Centrale per l’Internazionalizzazione Economica, Ministero degli Affari Esteri e della Cooperazione Internazionale), Adele Magnelli (Creative Director ETT Spa) e Francesca Maralli (Direttrice commerciale e marketing area eventi EUR Spa), moderata da Flavia Fratello, Giornalista La7.

Per registrarti vai su LINK

2026 Society for Food Marketing and Retailing Conference (SFMR)
2026-02-27 - 2026-02-28 | Bryant University (Rhode Island, USA), United States
La prima edizione della Society for Food Marketing and Retailing Conference (SFMR), un appuntamento dedicato al confronto su temi emergenti nel food marketing e nel retailing.
La conferenza rappresenta un’occasione unica per la comunità accademica: oltre a favorire lo scambio scientifico internazionale, offrirà la possibilità di entrare in dialogo diretto con imprese e professionisti del settore, creando così un ponte tra ricerca e pratica manageriale.
Il programma prevede la partecipazione di keynote speakers di rilievo internazionale e sessioni dedicate a consumer behavior, strategie di branding, innovazioni distributive, digitalizzazione, sostenibilità e nuovi metodi di analisi.
Tutti i dettagli sull’evento, incluse modalità di partecipazione e call for papers, sono disponibili sul sito ufficiale: https://foodmarketing-retailing.com.

GSSI 2026 “The Future of Sales: Attracting, Retaining, and Exploring”
2026-06-03 - 2026-06-05 | Portonovo, Ancona, Ancona, Italy
PORTONOVO, ANCONA 3 – 5 GIUGNO 2026

Il Global Sales Science Institute (GSSI), network internazionale dedicato alla ricerca e alla formazione nel campo della scienza della vendita, organizzerà dal 3 al 5 giugno 2026 a Portonovo (Ancona) la sua prossima conferenza annuale, dal titolo “The Future of Sales: Attracting, Retaining, and Exploring.”
L’evento rappresenta uno dei principali appuntamenti internazionali dedicati allo studio e allo sviluppo delle competenze di vendita, con la partecipazione di accademici, ricercatori e manager provenienti da diverse università e imprese a livello europeo e globale.
L’organizzazione dell’evento è curata dal GSSI in collaborazione con la community Sale Science, con il supporto del territorio marchigiano e delle principali università partner.
Vai alla Locandina evento
VAI al Link Conferenza
