BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Societ&agrave; Italiana Marketing - ECPv6.0.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Societ&agrave; Italiana Marketing
X-ORIGINAL-URL:https://www.simktg.it
X-WR-CALDESC:Events for Societ&agrave; Italiana Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T120000
DTEND;TZID=UTC:20241121T133000
DTSTAMP:20260612T223550
CREATED:20241108T103208Z
LAST-MODIFIED:20241108T103208Z
UID:3929-1732190400-1732195800@www.simktg.it
SUMMARY:Seminar Human-Centred AI for Human-Machine Collaboration
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \nHuman-centred AI for human-machine collaboration \nTHURSDAY\, NOVEMBER 21\, 2024 — FROM 12:00 TO 1:30PM (CET) \nRoom 3.216\, Grand Paris Campus or Online \n  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Sotiris Manitsaris\, \nDirector of Centre for Robotics – Mines Paris\, PSL Université \n  \nDr. Sotiris Manitsaris is Senior Researcher and Science-Technology Project and Team Leader at the Centre for Robotics of MINES ParisTech\, Université PSL. He holds a University Degree in Applied Mathematics from the Aristotle University of Thessaloniki\, a double Master Degree in Local Development from the University of Blaise-Pascal and the Engineering School of the University of Thessaly and a PhD in Computer Science – Artificial Intelligence from the University of Macedonia. He participated in projects as postdoctoral fellow in Human-Robot Collaboration for the Industry 4.0\, the Biomedical Engineering and the Creative and Cultural Industries. He is currently involved in a number of H2020 projects and he has strong collaboration with startups and industrial groups\, such as PSA\, CRF\, SAGEM and a number of Creative and Cultural Industries. His research focuses on movement-based human-machine collaboration and Human-Centred Artificial Intelligence in general. He leads the Post-Master’s Degree AIMove – “Artificial Intelligence and Movement in Industries and Creation”\, which is supported by European academic and professional leaders of the field. Moreover\, he is the President of the GAIIA Association (Gesture & AI in Industry and Arts) and the Head of IT researchers group at the ElonTech Observatory in law and new technologies. \n  \n——————— \nAbstract: The presentation focuses on human-machine collaboration in real-world industrial environments\, emphasizing Human-Centered Artificial Intelligence (HAI). The aim is to enable partnerships in which machines can understand and anticipate human behaviors\, responding appropriately. This presentation is guided by two main hypotheses concerning movement-based collaboration: 1) can a machine learn to recognize expert actions? and 2) can standard instrumented interactions (e.g.\, through buttons and similar controls) be replaced by HAI-driven embodied interactions? These hypotheses were validated through experiments in fields such as human-robot collaboration\, computer-mediated human learning\, and digital musical instruments. \n— Discussant: Jean-Philippe Courtois (SKEMA 1983)\, Former President and EVP\, Microsoft Corp. & President and Co-founder\, Live for Good \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School \n \n\n\n\nJOIN THE TEAMS MEETING \n  \n 
URL:https://www.simktg.it/event/seminar-human-centred-ai-for-human-machine-collaboration/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241127T090000
DTEND;TZID=UTC:20241128T200000
DTSTAMP:20260612T223550
CREATED:20240828T150510Z
LAST-MODIFIED:20240828T151118Z
UID:3427-1732698000-1732824000@www.simktg.it
SUMMARY:BTO (Be Travel Onlife) 2024
DESCRIPTION:BTO (Be Travel Onlife: https://www.bto.travel/) è da 16 anni il principale appuntamento italiano di rilievo internazionale e di networking tra operatori e aziende sul turismo digitale.\nGli operatori turistici partecipando a BTO possono conoscere gli ultimi trend\, ricevere stimoli e idee ed entrare in relazione con aziende\, istituzioni\, media e ricercatori di livello nazionale e internazionale.\nL’evento è strutturato in quattro percorsi tematici: destination\, digital strategy\, food & wine\, hospitality e si tiene a Firenze\, alla stazione Leopolda il 27-28 novembre 2024. \nIl tema di BTO 2024 è “Balance” sul rapporto fra uomo e macchina e su come affrontare la naturale evoluzione e la crescente integrazione dell’intelligenza\nartificiale con le capacità umane e creative. \nNell’ambito della collaborazione che da qualche anno è attiva tra BTO e la Società Italiana Marketing\, il comitato scientifico BTO invita i soci SIM impegnati in attività di ricerca relative al tema dell’evento a proporre interventi\, tavole rotonde o presentazioni entro il 1 settembre. \nQuest’anno la collaborazione di BTO con SIM si apre anche al mondo BTO Young\, un’iniziativa dedicata ai giovani (neo-laureati\, dottorandi\, giovani ricercatori\, ecc.) e alle loro visioni sul futuro del turismo; anche loro sono invitati a segnalare le loro proposte di presentazione seguendo la call che sarà disponibile a breve. \nTutte le manifestazioni di interesse devono essere indirizzate alla segreteria della SIM (info@simktg.it) che\, a sua volta\, le girerà al comitato scientifico BTO. \nLe proposte saranno vagliate dai coordinatori dei diversi percorsi tematici e i selezionati saranno ricontattati per finalizzare le diverse attività. L’organizzazione si fa carico delle spese di viaggio e soggiorno per i relatori. \n  \n \n  \nPer approfondimenti VAI
URL:https://www.simktg.it/event/bto-be-travel-onlife-2024/
LOCATION:Stazione Leopolda\, Firenze\, Viale Fratelli Rosselli\, Firenze\, 50144\, Italia
CATEGORIES:Conferenze,Eventi Patrocinati,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241211T110000
DTEND;TZID=UTC:20241211T140000
DTSTAMP:20260612T223550
CREATED:20241204T114842Z
LAST-MODIFIED:20241204T114842Z
UID:4026-1733914800-1733925600@www.simktg.it
SUMMARY:Green Italian generation. La sostenibilità e il Made in Italy per i giovani italiani
DESCRIPTION:Green Italian generation. La sostenibilità e il Made in Italy per i giovani italiani Università degli Studi Internazionali di Roma (UNINT) Aula Magna ore 11.00 \n\nIl prossimo 11 dicembre alle ore 11.00 presso l’aula Magna dell’Università degli Studi Internazionali di Roma (UNINT)\, si terrà l’incontro “Green Italian Generation. La sostenibilità e il Made in Italy per i giovani italiani” con il patrocinio della Società Italiana Marketing. \n\n\n\nIn questa occasione saranno presentati i risultati di un’indagine\, a cura di Alessandro De Nisco e Giada Mainolfi\, condotta su un campione di cittadini italiani di età compresa età compresa tra i 18 e i 44 anni e finalizzata a comprenderne la conoscenza dei fondamenti della sostenibilità\, il ruolo della sostenibilità nei comportamenti di acquisto e consumo e la percezione della sostenibilità dei prodotti Made in Italy. All’esposizione dei principali risultati seguirà una tavola rotonda con esperti (Prof. Daniele Dalli\, Presidente SIM; Ermete Realacci\, Presidente Symbola)\, istituzioni (Francesco Andrea Giuseppe Virtulani\, Funzionario Ministero delle Imprese e del Made in Italy; Alberto Scaccioni\, Amministratore Delegato Ente Moda Italia) e imprese del Made in Italy (Renato Roca\, Country Manager Findus Italia; Leonardo Lambertini\, Direttore Marketing Valsoia). L’incontro sarà moderato da Nerina Di Nunzio (Food Confidential). \n\n\n\nDi seguito il link in cui è possibile trovare i riferimenti e i dettagli dell’evento. Link: https://www.unint.eu/eventi/italian-green-generation-la-sostenibilita-e-il-made-in-italy-per-i-giovani-italiani/  \n\n  \n Keywords: Sostenibilità\, Made in Italy\, giovani italiani \n  Vai alla Locandina  
URL:https://www.simktg.it/event/green-italian-generation-la-sostenibilita-e-il-made-in-italy-per-i-giovani-italiani/
LOCATION:Università degli Studi Internazionali di Roma (UNINT)\, Roma\, Italy
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T120000
DTEND;TZID=UTC:20250320T133000
DTSTAMP:20260612T223550
CREATED:20250307T123006Z
LAST-MODIFIED:20250307T123006Z
UID:4526-1742472000-1742477400@www.simktg.it
SUMMARY:Seminar Human-Centred AI for Human-Machine Collaboration
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n  \n                                                                                              Artificial Intelligence and Informational Disorders \n                                                                                        THURSDAY\, MARCH 20\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING \n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Christine Balagué\, Professor\, Institut Mines Télécom / IMT-BS\, Founder of Good in Tech research network (www.goodintech.org) \nChristine Balagué holds a degree from ESSEC\, a Master’s degree in Econometrics and Statistics from ENSAE\, a DEA from Université Paris Dauphine and a PhD in Management Sciences from HEC. She holds the Social Networks and Connected Objects Chair at TEM and Institut Mines Télécom. Her thesis focused on modeling Internet user behavior using Petri nets. She was awarded the HEC Foundation thesis prize in 2006 and the 4th EDAMBA (European Doctoral programs Associations in Management and Business Administration) thesis prize. A specialist in new technologies\, Christine Balagué is particularly interested in e-marketing and social networks. Her research focuses on the creation of economic value by social networks for companies\, on modeling the behavior of Internet users on these networks\, and on the Social Internet Of Things. In the age of the Internet of Things\, networks extend not only to humans\, but also to machines. Christine Balagué is a regular speaker on these topics at international research and professional conferences. Christine Balagué is also Vice-Chairwoman of the Conseil National du Numérique (French National Digital Council) and chairs the services commission of Cap Digital\, a competitiveness and digital transformation cluster\, whose aim is to foster the emergence of collaborative R&D projects in France between large companies\, SMEs\, start-ups and research laboratories. \n  \n——————— \nAbstract: Informational disorders are the most critical global risks for private companies\, governments\, academia\, and civil society in the next two years. Numerous misinformation campaigns have spread on social networks during recent international events\, such as the 2024 Olympic Games in Paris or the 2024 Presidential Elections in the US. During this seminar\, we will address this critical and highly current topic through the dual role of Artificial Intelligence in Informational Disorders\, contributing on one side to the spread of misinformation and\, on the other side\, to the development of AI-based solutions and sources of countermeasures to combat the phenomenon. \n— Discussant: Vipul Kumar Choudhary\, Head of IOT Strategic Partnership — Transatel (NTT Company) \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n  \n  \n \n\n\n\n  \n  \n 
URL:https://www.simktg.it/event/seminar-human-centred-ai-for-human-machine-collaboration-2/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250519T090000
DTEND;TZID=UTC:20250521T190000
DTSTAMP:20260612T223550
CREATED:20240828T145056Z
LAST-MODIFIED:20250108T112309Z
UID:3417-1747645200-1747854000@www.simktg.it
SUMMARY:CIMaR 2025: 32nd Annual Conference\, Professional Development Workshop & Business Exchanges
DESCRIPTION:CIMaR 2025 \nTransformative Marketing: Driving business and societal change \n  \n \n  \nRecent years have witnessed increasing disruptions and discontinuities to economies and societies\, from technological advances to geopolitical tensions\, heatened environmental awareness and rapidly changing customer behavior. International marketing based on a deep understanding of evolving\ninstitutional set ups\, customer needs\, and technological trends across countries\, can act as a driver of sustainable value creation\nand delivery. Potential themes include\, but are by no means limited to:\n-What are transformative marketing approaches employed by international firms\, and what is their outcome and impact?\n-How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm’s economic outcomes?\n-What are relevant drivers of the international firm’s transformative marketing approaches?\n-Does marketing and international marketing itself need a transformation? \nKey Dates: \nDeadline for paper submission: Jan 31\, 2025\nAcceptance notification: March 3\, 2025 \nVai al Call for paper \nVai alla Locandina  \n 
URL:https://www.simktg.it/event/cimar-2025-32nd-annual-conference-professional-development-workshop-business-exchanges/
LOCATION:Università di Pavia\, Italia
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T120000
DTEND;TZID=UTC:20250521T133000
DTSTAMP:20260612T223550
CREATED:20250502T130743Z
LAST-MODIFIED:20250502T130743Z
UID:4977-1747828800-1747834200@www.simktg.it
SUMMARY:Seminar Series | Artificial Intelligence for Sustainable Value
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI) \n\n\n\n\n                                              Exploring INSIGHTS — the digital codification of creativity knowledge for AI-generated ideas\n\n\n\n\n\n                                                                          WEDNESDAY\, MAY 21\, 2025 — FROM 12:00 TO 1:30PM (CET) \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n— Keynote speaker: Professor Neil Maiden\, \nProfessor of Digital Creativity\, Bayes Business School\, London \n  \nNeil Maiden is Professor of Digital Creativity at the Bayes Business School at City St George’s\, University of London\, and Director of its Institute for Creativity and AI. His research interests include uses of artificial intelligence to augment human creativity. He is and has been a principal and co-investigator on numerous UK EPSRC- and EU-funded research projects with a total value of over £64 million. He has published over 220 peer-reviewed papers in academic journals and conferences. He chaired the Steering Committee for the IEEE International Conference on Requirements Engineering series 2009-2012\, and was Editor of the IEEE Software’s Requirements column 2005-2013. His details are available at https://www.city.ac.uk/people/academics/neil-maiden. \n——————— \nAbstract: INSIGHTS is an innovative digital tool for discovering creative opportunities from large volumes of project-related information. It goes beyond generative AI chatbots by combining technologies that operationalise different characteristics of an integrated model of creative processes and outcomes. The model codifies creative processes and the characteristics of creative outcomes. The tool’s potential has been demonstrated during projects to explore next-generation product features for a line of domestic appliances and alternative uses of bi-products from power generation. This seminar will introduce the INSIGHTS tool and its design\, demonstrate it on a current project example\, and explore opportunities for businesses to support their innovation processes using it. \n  \n— Discussant: Fred Hessabi\, Investor & Member of the Strategic Advisory Committee – Corporate Relations of SKEMA Business School and Member of the Board of SKEMA USA \n— Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJOIN THE TEAMS MEETING\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n——————— \n  \n \n\n\n\nRoom 3.216\, Grand Paris Campus or Online \n 
URL:https://www.simktg.it/event/seminar-series-artificial-intelligence-for-sustainable-value/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250606
DTEND;VALUE=DATE:20250607
DTSTAMP:20260612T223550
CREATED:20251111T153350Z
LAST-MODIFIED:20251111T153350Z
UID:5983-1749168000-1749254399@www.simktg.it
SUMMARY:OnemorePack Forum 2025
DESCRIPTION:Si tratta di una manifestazione che premia la creatività e l’innovazione di studenti di design e grafica che si sfidano lavorando su un caso studio legato alla progettazione di un packaging innovativo ma anche un momento di confronto su temi attuali quali la comunicazione\, la digitalizzazione\, la sostenibilità\, ecc. grazie a speaker che sul palco dell’arena di Città della Scienza a Napoli pongono interrogativi\, delineano nuove tendenze per il prossimo futuro\, trattano tematiche di attualità. \n  \n \n 
URL:https://www.simktg.it/event/onemorepack-forum-2025/
LOCATION:Città della Scienza Napoli
CATEGORIES:Conferenze,Eventi Patrocinati,Eventi Segnalati
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250623T090000
DTEND;TZID=UTC:20250629T180000
DTSTAMP:20260612T223550
CREATED:20250110T100044Z
LAST-MODIFIED:20250110T101229Z
UID:4160-1750669200-1751220000@www.simktg.it
SUMMARY:Sunbelt 2025 Conference of the International Network for Social Network Analysis
DESCRIPTION:Sunbelt 2025 \nConference of the International Network for Social Network Analysis \nParis\, June 23-29 \n \n  \n\nWorkshop: SBS BI: Mastering the Analysis of Words and Networks\nParis\, June 23\n\nLeveraging the power of big data represents an opportunity for researchers and managers to reveal patterns and trends in social and organizational behaviors. This workshop demonstrates how to successfully integrate Text Mining with Social Network Analysis for business and research applications. It introduces the Semantic Brand Score (SBS) and other advanced methods and tools for analyzing semantic networks\, assessing brand/semantic importance\, and\nperforming complex NLP tasks. Participants will also learn about network topic models and methods for measuring language novelty and impact\, among other key techniques. The workshop highlights the functionalities of the SBS Business Intelligence App (SBS BI)\, which is designed to produce a wide range of analytics and mine textual data. Through several case studies\, we show how these methods have been used\, for example\, to predict tourism trends\, select advertising campaign testimonials\, and make economic\, financial\, and political forecasts. SBS BI’s analytical power extends beyond “brands”\, with applications that include:\ncommercial brands (e.g.\, Pepsi vs. Coke); products (e.g.\, pasta vs. pizza); personal brands (e.g.\, the name and image of political candidates); and concepts related to societal trends (e.g.\, terms used in media communication that shape public perceptions of the economy). By combining text analysis with network science\, the workshop equips participants with tools that can transform decision-making and organizational management in the era of big data.\nMore info and materials are available at: https://learn.semanticbrandscore.com \nKeywords: Semantic Brand Score\, Text Mining\, Social Network Analysis \n  \n\nSpecial Track “Words and Networks”\nParis\, June 23\n\nThis session focuses on cutting-edge research at the intersection of text analysis (including discourse analysis\, content analysis\, text mining\, and natural language processing) and network analysis/network science. Work presented in this session explores the study of word networks\, socio-semantic networks\, and the representation of text-based information as graphs (e.g.\, knowledge graphs)\, along with the extraction of network data from text. Research on “Words and Networks” has resulted in prominent studies on topics such as language change\, recommender systems\, collaborative innovation\, semantic computing\, and the diffusion of (mis)information in both online and offline environments.\nA growing field of interest is the role of artificial intelligence and large language models in understanding social interactions. These models are advancing research on language patterns and behaviors within networks\, as well as their implications for social structures and interactions. Another key area is organizational communication\, where improved insights into the impact of language within and across organizations have led to actions that enhance employee engagement and client relationships. In the domains of marketing and branding\, the application of text mining and network analysis has transformed the understanding of consumer behavior\, leading to more targeted communication strategies based on the use of words\, ideas\, and narratives as networked entities. Additionally\, the integration of text mining and network analysis has proven valuable in identifying and connecting social agents\, fostering community development\, and studying social movements.\nWe invite abstract submissions that contribute to the integration of text analysis\, network analysis\, and AI\, particularly those exploring new methods\, applications\, or theoretical approaches. Both basic and applied studies are encouraged. \nKeywords: social network analysis\, text mining \n  \nKey Dates: \nDeadline submission abstracts  20 February 2025. \n  \n  \n 
URL:https://www.simktg.it/event/sunbelt-2025-conference-of-the-international-network-for-social-network-analysis/
LOCATION:Sorbonne\, Sciences Po 1 place Saint-Thomas d’Aquin 75007 Paris\, and 13 rue de l’Université\, 75007 Paris\, Paris
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251028T100000
DTEND;TZID=UTC:20251028T180000
DTSTAMP:20260612T223550
CREATED:20251024T123038Z
LAST-MODIFIED:20251111T152327Z
UID:5815-1761645600-1761674400@www.simktg.it
SUMMARY:Viaggio in Italia. Bellezza\, creatività e competitività del turismo e della cultura made in Italy nell’era della ripresa
DESCRIPTION:  \nIl Centro di Ricerca sul Made in Italy (MADEINT) dell’Università degli Studi Internazionali di Roma – UNINT organizza il convegno scientifico dal titolo: “Viaggio in Italia“\, Bellezza\, creatività e competitività\ndel turismo e della cultura made in Italy nell’era della ripresa. Presentazione del IV Rapporto di Ricerca (a cura di Giada Mainolfi) che si terrà il 28 ottobre alle ore 10:00 . \nAttraverso gli studi condotti da accademici ed esperti italiani\, l’incontro vuole offrire un momento di riflessione e di confronto sui processi di cambiamento che stanno interessando il settore turistico e culturale italiano sia dal lato dell’offerta che della domanda.\nAll’esposizione delle ricerche seguirà una tavola rotonda con Fabrizio Lobasso (Vicedirettore Generale per la Promozione del Sistema Paese e Direttore Centrale per l’Internazionalizzazione Economica\, Ministero degli Affari Esteri e della Cooperazione Internazionale)\, Adele Magnelli (Creative Director ETT Spa) e Francesca Maralli (Direttrice commerciale e marketing area eventi EUR Spa)\, moderata da Flavia Fratello\, Giornalista La7. \n  \nPer registrarti vai su LINK
URL:https://www.simktg.it/event/viaggio-in-italia-bellezza-creativita-e-competitivita-del-turismo-e-della-cultura-made-in-italy-nellera-della-ripresa/
LOCATION:Università degli Studi Internazionali di Roma (UNINT)\, Roma\, Italy
CATEGORIES:Education,Eventi Patrocinati,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260227
DTEND;VALUE=DATE:20260301
DTSTAMP:20260612T223550
CREATED:20251014T151244Z
LAST-MODIFIED:20251121T085327Z
UID:5742-1772150400-1772323199@www.simktg.it
SUMMARY:2026 Society for Food Marketing and Retailing Conference (SFMR)
DESCRIPTION:La prima edizione della Society for Food Marketing and Retailing Conference (SFMR)\, un appuntamento dedicato al confronto su temi emergenti nel food marketing e nel retailing. \nLa conferenza rappresenta un’occasione unica per la comunità accademica: oltre a favorire lo scambio scientifico internazionale\, offrirà la possibilità di entrare in dialogo diretto con imprese e professionisti del settore\, creando così un ponte tra ricerca e pratica manageriale.\nIl programma prevede la partecipazione di keynote speakers di rilievo internazionale e sessioni dedicate a consumer behavior\, strategie di branding\, innovazioni distributive\, digitalizzazione\, sostenibilità e nuovi metodi di analisi.\nTutti i dettagli sull’evento\, incluse modalità di partecipazione e call for papers\, sono disponibili sul sito ufficiale: https://foodmarketing-retailing.com.\n\n 
URL:https://www.simktg.it/event/2026-society-for-food-marketing-and-retailing-conference-sfmr/
LOCATION:Bryant University (Rhode Island\, USA)\, United States
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati,Eventi Segnalati
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260603
DTEND;VALUE=DATE:20260606
DTSTAMP:20260612T223550
CREATED:20251204T100932Z
LAST-MODIFIED:20251204T100933Z
UID:6121-1780444800-1780703999@www.simktg.it
SUMMARY:GSSI 2026 “The Future of Sales: Attracting\, Retaining\, and Exploring”
DESCRIPTION:PORTONOVO\, ANCONA 3 – 5 GIUGNO 2026 \n  \n \n  \n  \nIl Global Sales Science Institute (GSSI)\, network internazionale dedicato alla ricerca e alla formazione nel campo della scienza della vendita\, organizzerà dal 3 al 5 giugno 2026 a Portonovo (Ancona) la sua prossima conferenza annuale\, dal titolo “The Future of Sales: Attracting\, Retaining\, and Exploring.”\nL’evento rappresenta uno dei principali appuntamenti internazionali dedicati allo studio e allo sviluppo delle competenze di vendita\, con la partecipazione di accademici\, ricercatori e manager provenienti da diverse università e imprese a livello europeo e globale.\nL’organizzazione dell’evento è curata dal GSSI in collaborazione con la community Sale Science\, con il supporto del territorio marchigiano e delle principali università partner. \nVai alla Locandina evento \nVAI al Link Conferenza
URL:https://www.simktg.it/event/gssi-2026-the-future-of-sales-attracting-retaining-and-exploring/
LOCATION:Portonovo\, Ancona\, Ancona\, Italy
CATEGORIES:Conferenze,Eventi internazionali,Eventi Patrocinati,Eventi Segnalati,Ricerca
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
END:VEVENT
END:VCALENDAR