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X-WR-CALDESC:Events for Societ&agrave; Italiana Marketing
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TZOFFSETFROM:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240917T090000
DTEND;TZID=UTC:20240919T190000
DTSTAMP:20260612T205921
CREATED:20230904T092217Z
LAST-MODIFIED:20230908T152711Z
UID:1671-1726563600-1726772400@www.simktg.it
SUMMARY:7th INTERNATIONAL CSR COMMUNICATION CONFERENCE "CSR Communication for a World in Crisis"
DESCRIPTION:“CSR Communication for a World in Crisis” \nNegli ultimi 12 anni\, la CSRCom (CSR Communication Conference) ha riunito accademici e professionisti per esplorare le opportunità e le sfide che si trovano all’interfaccia tra CSR e comunicazione. La 7° edizione della conferenza si terra presso la School of Management della University of Bath nei giorni 17-19 Settembre 2024. \nI partecipanti sono invitati a mandare i loro contributi relativi alla comunicazione CSR per un mondo in crisi. Gli studiosi che desiderano partecipare al 7° CSRCom sono invitati a presentare un abstract strutturato o una proposta per una sessione speciale entro il 15 marzo 2024 tramite il sito web della conferenza (https://csr-com.org/).
URL:https://www.simktg.it/event/7th-international-csr-communication-conference-csr-communication-for-a-world-in-crisis/
LOCATION:School of Management\, University of Bath\, UK\, Regno Unito
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca
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DTSTART;TZID=UTC:20240926T120000
DTEND;TZID=UTC:20240926T133000
DTSTAMP:20260612T205921
CREATED:20240920T120333Z
LAST-MODIFIED:20240920T120333Z
UID:3568-1727352000-1727357400@www.simktg.it
SUMMARY:Seminar AI diffusion and disruption
DESCRIPTION:  \n \n \nSeminar Series | Artificial Intelligence for Sustainable Value organised by SKEMA Research Centre for Artificial Intelligence (SCAI)\nAI diffusion and disruption \nTHURSDAY\, SEPTEMBER 26\, 2024 — FROM 12:00 TO 1:30PM (CET) \n — Keynote speaker: Professor Christopher Tucci\, Professor of Digital Strategy and Innovation – Imperial College  \nIn this talk\, we will explore the role of play and exploration in the diffusion of generative AI\, thinking about the different ways “play” can be conceptualized. Play helps users explore and experiment in a ludic manner and builds the installed based of generative AI applications quite quickly\, sometimes based on different types of network effects. Experimentation and exploration leading to adoption then have the potential to introduce new products\, services\, processes\, and business models\, which may have negative consequences for organizations that have not adopted or experimented with the technology.  Additional threats\, however\, may also appear from overly aggressive automation from AI\, and we conclude with a discussion on governance of AI decision making. \n– Discussant: Dr Andrea Appella\, Associate General Counsel EMEA\, OpenAI\n– Moderator: Margherita Pagani\, Director SKEMA Centre for Artificial Intelligence\, SKEMA Business School \nJOIN THE TEAMS MEETING \n  \n  \n 
URL:https://www.simktg.it/event/seminar-ai-diffusion-and-disruption/
LOCATION:Grand Paris Campus
CATEGORIES:Conferenze,Eventi internazionali,Eventi Segnalati,Ricerca,Seminar
ATTACH;FMTTYPE=image/jpeg:https://www.simktg.it/wp-content/uploads/2022/09/CONFERENCE.jpg
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