11/01/2025
In the contemporary world, few art collections are as influential as the François Pinault Collection. This extensive collection showcases the tastes and preferences of one of […]
11/01/2025
The Italian Journal of Marketing – The Blog aims to provide practical recommendations and insights to excel in scientific endeavors. During the SIM Conference 2024, we […]
11/01/2025
Starting from the Manifesto of SIM, summarized in the claim Working together for a better marketing, the Italian Journal of Marketing is proud to announce the […]
11/01/2025
Using Fabianelli, a Tuscan pasta producer, as a single case study, Andrea Runfola, Giulia Monteverde, and Antonio Picciotti investigate how small and medium-sized enterprises (SMEs) can […]
11/01/2025
Understanding the brand journey and evolution has become crucial for marketers and researchers in a constantly evolving marketplace. In her recent publication, Sandra Maria Correia Loureiro […]
07/01/2025
During this Coffee Break, Daniele Dalli, professor of Marketing at the University of Pisa, interviewed Stefano Cini, Commercial Director, NielsenIQ. Based on the article “Consumers and […]
