08/04/2025
During this Coffee Break, Carmela Donato, Associate Professor of Marketing at Roma Tre University, interviewed Giacinto Callipo and Matteo Candotto, respectively Owner and Marketing Director at […]
29/03/2025
In recent years, sales education has garnered increasing interest globally, yet the field remains underdeveloped in some regions, including Italy. In his article, Silvio Cardinali offers […]
29/03/2025
E-commerce has become a vital channel for companies across industries, yet its integration into traditional sales and distribution frameworks remains complex. In their article, Valeria Belvedere, […]
01/03/2025
Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, at the […]
01/03/2025
In the Digital Era, how consumers perceive themselves and interact with brands has shifted dramatically. In her study, Chiara Bartoli investigates the impact of digitalization on […]
01/03/2025
The interplay between technology and services is reshaping industries in profound ways. Digital Servitization (DS) is an example of this transformation, a phenomenon where manufacturers integrate […]
31/01/2025
The Italian Journal of Marketing – The Blog attempts to empower scholars and junior researchers with insights and practical recommendations for conducting and writing impactful scientific […]
31/01/2025
In today’s fast-paced digital world, the service sector is witnessing a revolution powered by intelligent automation (IA), artificial intelligence (AI), and service robots. In their article, […]
11/01/2025
During this Coffee Break, Giacomo Gistri, Professor of Marketing at the University of Macerata, and Matteo Corciolani, Associate Professor of Marketing at the University of Pisa, […]
