01/09/2025
Crafting a publishable scientific article can be challenging, especially for young scholars such as PhD students and postdoctoral fellows. To provide guidance and clarity, the Editorial […]
01/09/2025
In the world of marketing, sales promotions are often seen as a win-win: a way for companies to drive sales while offering customers a deal. Nevertheless, […]
05/07/2025
As the tourism industry seeks new ways to inspire, attract, and engage visitors, virtual reality (VR) has emerged as a powerful tool for achieving these goals. […]
05/07/2025
Customer satisfaction has long been a central construct in service marketing research, yet its relationship with actual consumer behavior remains complex and often counterintuitive. In her […]
17/06/2025
Today’s consumers increasingly expect brands to take a stand on social and political issues, making brand activism both an opportunity and a risk. For Generation Z—arguably […]
17/06/2025
In a context where environmental consciousness is increasingly shaping consumer behavior, the demand for organic products continues to grow. Nevertheless, the factors that effectively drive consumers’ […]
29/04/2025
The COVID-19 pandemic profoundly transformed the way people think about travel. In a recent study published in the Italian Journal of Marketing, Francesca De Canio, Elisa […]
29/04/2025
In today’s world, diversity and inclusion are increasingly integral to corporate responsibility. However, how do customers perceive diversity, specifically in the context of employees with disabilities? […]
29/04/2025
After interviewing Professors Adam Lindgreen and Simona Botti, during the SIM Conference 2024, the editorial board met Professor Aysegul Özsomer, Editor-in-Chief of the Journal of International […]
