25/03/2026
As hospitality firms accelerate digital transformation, “smart hotel” solutions (ranging from connected rooms to automated service interfaces) are increasingly positioned to enhance the guest experience while […]
19/03/2026
Sales enablement is no longer a buzzword confined to software vendors or training departments. It has become a central strategic concern for firms operating in increasingly […]
06/02/2026
Consumers face crowded shelves every day under cognitive load and time pressure; in this context, the risk of brand confusion has never been higher. Brand confusion […]
06/02/2026
Across industries, customer experience has become inseparable from orchestrating hybrid journeys, in which physical environments, human interactions, and digital interfaces mutually shape value creation. What many […]
02/01/2026
Artificial Intelligence (AI) is now embedded in nearly every corner of marketing, from predictive analytics to content creation, automation, hyper-personalization, and customer experience design. However, beneath […]
06/11/2025
In the crowded and emotionally charged world of charity, one enduring question looms large: which emotions truly move people to donate? And at what cost? In […]
06/11/2025
What drives young adults’ fashion consumption in emerging markets? And how can sustainability become part of their everyday lives? In their recently published article in the […]
02/10/2025
The psychological effects of clothing extend far beyond personal style. In a recent article published in the Italian Journal of Marketing, “Clothes make the man: the […]
02/10/2025
Why do some people voluntarily adopt healthy eating, while others remain indifferent, even as awareness of health and sustainability grows? And how can marketers operating in […]
