Workshop "Sustainability, Innovation, and Communication in the Branding Industry and in the Large-scale Retail Distribution"
University of Genoa
Department of Economy
April 12th 2017
The Goal of the Workshop is to introduce challenges and opportunities for Brands and communication deriving from the growing attention to the duo sustainability-innovation.
The event is organized in collaboration with Centromarca and it is aimed mainly at students and teachers but it may also provide a useful stimulus and a starting point for reflection to communication managers and professionals.
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