WEBINAR CASE WRITING

The Webinar will be held on 22 April 2022 at 12.30 p.m.

We will present the Pearson Management & Marketing Cases platform - a joint publishing initiative of SIM and SIMA with the Pearson publishing house - through the experience of the authors.

Among the speakers, we will also have the pleasure of hosting an international speaker: Marleen DIELEMAN (National University of Singapore Business School), a professor who has made case writing and the use of cases for teaching purposes a key element of her academic profile.

To register, please follow this link:  https://pearson.zoom.us/webinar/register/WN_6QVscKW4R2monG8pjmsnvw.

Webinar program :

12.30 – 12.45
Case writing: un’arte del docente di management
Sandro Castaldo - President SIMA e Angelo Di Gregorio - President SIM
12.45 – 13.10
Case writing: tips and tricks
Marleen Dieleman - National University of Singapore Business School
13.10 – 13.30
The Pearson platform
Marco Frey - Editor-in-Chief, Pearson Management & Marketing Cases
13.30 – 13.45
Meet the authors: first publication experiences
Elisa Conz - University of Pavia
Andrea Piccaluga - Sant’Anna School of Higher Education
Rosangela Feola - University of Salerno
13.45 – 14.00
Q&A

For further information about the seminar and the case platform please visit the following link: https://it.pearson.com/docenti/universita/partnership/casi-studio-he.html.