The Master in Marketing Management is designed for new graduates as well as graduates already in the workforce who intend to acquire and increase their specific knowledge in the context of marketing.
Our objective is to develop outstanding professionals, to be employed in different areas of business and institutional marketing, by emphasizing from a managerial point of view the knowledge and expertise of graduates from all kinds of disciplines.
During the course we will elaborate on aspects and applications of different sectors and contexts: consumer goods, industrial goods, services, domestic and international markets, online and offline. Particular attention will be given to the marketing aimed at midsize enterprises and sectors representative of the Italian industrial specialties, which are the main targets for the placement of students.
This educational program allows to complete the college training by following an educational path that moves the business reality closer. It teaches, first of all, the basic elements of general management, English language for business, and individual productivity and then it provides specific contents in the areas of marketing, communication, and sales.
The Master is based on a part-time formula and consists of a training period in the classroom with 21 educational modules. The lectures will be held on Fridays (from 9:00 AM to 6:30 PM) and on Saturdays (from 9:00 AM to 1:00 PM).