Chiara Mauri "Place branding: A cross-road between academics of many disciplines and practitioners. Call for “A” articles written by marketing academicians!"
Focus section – Brandind in the digital era
Maria Vernuccio, Tiziano Vescovi Introduction. Branding in the digital era
Agostino Vollero, Daniele Dalli, Alfonso Siano "Brand negotiation and brand management. An Actor-Network Theory perspective"
Matteo Corciolani, Giacomo Gistri, Stefano Pace "Exploring the palm oil crisis through the lens of different social media: An analysis of Facebook, YouTube, and Twitter contents"
Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei "Social media strategies to protect brand image and corporate reputation in the digital era: A digital investigation of the Eni vs. Report case Alessandra Mazzei, Alfonsa Butera Brand consistent behavior of employees on social media: The role of social media governance and policies"
Chiara Cantù, Alessandra Tzannis "The service innovation in healthcare network"
Bernardo Bertoldi, Chiara Giachino, Alberto Pastore "Strategic pricing management in the omnichannel era"
Francesca Ceruti, Alice Mazzucchelli, Angelo Di Gregorio "E-commerce or S-commerce? A managerial perspective on website design features"