Numero 2/2017 (in uscita)
Editorial
Tonino Pencarelli Marketing in an experiential perspective: Toward the “Experience Logic”
Focus section – SIM Conference 2016
Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model
(Edited by) Marcello Sansone, Roberto Bruni, Annarita Colamatteo, Maria Anna Pagnanelli SIM Talk 2016: Retail – Consumptions – Digital
Articles
Patrizia De Luca, Gabriella Schoier, Alice Vessio Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing
Vittoria Marino, Letizia Lo Presti Towards an online approach to university public engagement: An exploratory analysis of website content
Francesca De Canio, Marco Ieva, Cristina Ziliani Beyond the “mobile versus PC” dichotomy: Profiling online shoppers based on device usage
Michela C. Mason, Andrea Moretti, Francesco Raggiotto Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context
Umberto Martini, Federica Buffa The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector
Book Reviews
Gennaro Iasevoli
Numero 2, 2017 (in uscita)