Presidency Board

The Presidency Board meets on average four times a year in order to make all the decisions relating to the management and development of the association.

The associates who want to review the meetings’ minutes can make a request to the Administrative Office. info@simktg.it

PRESIDENT
Riccardo Resciniti
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VICEPRESIDENT
Luca Bonansea, Sales and Marketing Director of BNL Gruppo BNP Paribas
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GENERAL SEGRETARY
Giuseppe Bertoli, University of Brescia
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BOARD MEMBERS:

Enrico Bonetti, Second University of Naples
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Stefania Borghini, University Bocconi of Milan
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Sebastiano Grandi, Catholic University of Piacenza
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Gian Luca Gregori, Polytechnic University of Marche
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Vittoria Marino, University of Salerno
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Chiara Mauri, University of Valle d'Aosta
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Andrea Moretti, University of Udine
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Annalisa Tunisini, Catholic University of Milan
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Maria Vernuccio, Sapienza University of Rome
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The following are also included in the Presidency Board:

Daniele Dalli, University of Pisa – Director of the M&C Magazine;
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Carlo Alberto Pratesi, President of the Marketing Award for the University
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The Board of Auditors of the Italian Marketing Association

Angelo Di Gregorio, University of Milan-Bicocca
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Francesco La Greca, Studio La Greca
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Marcello Sansone, University of Cassino and Southern Lazio
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Giuseppe Bertoli – General Secretary

#GiuseppeBertoli#Full professor in Business Management. Presently he is Deputy Director  of the Department of Economia e Management and Chairman of  the board of aggregate studies of the University of Brescia. Director of the   Micro&Macro Marketing journal. He teaches Marketing Management and  Imprese e Mercati Internazionali at University of Brescia, and Marketing Management Advanced at Bocconi University of Milano. His research interests concern   brand management, international marketing, green marketing and sustainability. He is a member of the  SIM since 2005.

 

Enrico Bonetti

EnricoBonetti Full professor of Marketing at the Department of Economics of the University of Campania “Luigi Vanvitelli”, Italy, where he also teaches Services Marketing.He is member of the Scientific Committee and of the jury of SIM Marketing Contest.He is member of the faculty of CIRCLE International (College for International Retailing, Consumerism, Leisure & Entrepreneurship).He has focused his research and teaching interests on services management, tourism marketing, place marketing and event marketing.He is member of Società Italiana Marketing since its foundation.

 

Luca Bonansea- President Steering Committee and Vice President SIM

LucaBonansea__1481449485035854328 Commercial Director of BNL - BNP PARIBAS Group, he is a member of the bank’s Executive Committee. He also holds the following other positions: board member at BNP PARIBAS LEASING SOLUTIONS; board member at ARVAL Service Lease Italia; board member at ARTIGIANCASSA; board member at BNL LEASING. He is a member of the board of MIB School of Management and is a member of SIM since 2013

 

 Stefania Borghini

foto-borghini PhD, Associate Professor of Business Management at Bocconi University, Milan. Her research interests are related to consumers’ behavior in the marketplace and their connections with brands and retail spaces in particular. Her current projects are focusing in particular on children’s and women’s behavior. In her studies she adoptsa consumer culture perspective and privileges ethnographic methods. She is a SIM member from 2009.

 

Sebastiano Grandi

foro-Grandi-S He has a Ph.D. in "Businesses and Marketplace" and he is an Associate Professor of Brand Management and Shopper and Consumer Marketing at the Catholic University of the Sacred Heart (at the Piacenza location where he promotes and coordinates the Master’s Degree in Food Marketing and Sales Strategies). He has taught for several years at the University of Parma and the University Luigi Bocconi in Milan. He is the secretary in charge of research projects in the REM Lab research center (Research Center on Retail and Marketing) of the Catholic University. He teaches and he is responsible for the Retail Marketing module at the Master Publitalia in Marketing, Digital Communication, and Sales Management. His main research interests are distribution Marketing, trade Marketing, shopper Marketing, and Branding strategies. He has been an associate of the Italian Marketing Association since its foundation and he is the coordinator of the thematic section in Marketing Theory.

 

Daniele Dalli –  Director of Markets and Competitivity Magazine.

fotoDalli2__6096522831790568076 Prof. Dalli serves in the Department of Economics and Management as Full Professor of Marketing and Consumer Behavior. He has been assistant professor at the University of Modena and Reggio Emilia, before joining the University of Pisa as Associate Professor. His research interests range from the critical dimensions of consumer-brand relationships, to consumption communities and consumer tribes, consumer resistance, acquisition practices, corporate social responsibility, on line reviews in the tourisms industry. He has published in Annals of Tourism Research, Journal of Business Research, International Journal of Market Research, Journal of Consumer Behavior, Journal of Business Ethics, Marketing Theory and other journals. He is the co-author of a Consumer Behaviour textbook for undergraduate and master’s courses.
He is the Editor of the Italian Journal of Marketing.

 

Angelo Di Gregorio - Auditor

AngeloDiGregorio__4931818125938527944 Full Professor in Economics and Business Management at the University of Milano-Bicocca, where he teaches Sales and Trade Marketing and Communication Management. He is the scientific director of M3 - Master in Marketing Management at the University of Milano-Bicocca and the director of CRIET - Research Network on Land Economics. He is member of the Italian Academy of Business Economic, of the Italian Society of Management, of the Italian Marketing Association (SIMktg), and of CIRM - Hydrocarbons and Mineral Resources Commission of the Italian Ministry of Economic Development. His research’s interests concern business management issues, with particular reference to international marketing and corporate issues for the development.He is member of SIM since 2010.

 

Gian Luca Gregori

GianlucaGregoricopy Full Professor in Economics and Business Management at the Polytechnic University of Marche, where he teaches Marketing and Business Marketing. At the same University he is Pro-Rector. He collaborates with the LUISS Guido Carli University. Research interests: business management issues, with particular reference to the footwear, "wellness" and distribution sectors. He has also conducted several studies in the fields of industrial marketing and services. Author of several national and international publications. He is member of  SIM since 2003.

 

Francesco La Greca

 

Vittoria Marino

VittoriaMarino__2612187960077729068 Associate Professor of Marketing at University of Salerno, Department of Management &Information Systems. She is PhD in Economics and Business Management of Public Administration. From2013 she is Director of Institutional Communication at University of Salerno. From 2007 to 2013 she was Scientific Director of postgraduate course "The Business Plan for Euro-Planning" at the University of Salerno. His main research interests are institutional communication, social media and public engagement; the internationalization processes of companies; international marketing strategies for SMEs; the Country Reputation and Country Branding; Territorial Marketing, Tourism and Culture and the processes of development of female entrepreneurship. She is author of numerous publications in national and international journals as well as of various monographs. She is member of SIM since 2008.

  

Chiara Mauri

ChiaraMauri__8910810745976562050 Full professor of Business Strategy at Università della Valle d'Aosta.
Adjunct professor at Université Savoie-Mont Blanc and member of the Conseil de Surveillance of the same niversity.Adjunct professor at Bococni University and Affiliate Professor at SDA Bocconi School of Management. 

Member of the board of SIM since 2014.Teaching: Marketing of SME's (undergraduate level), Retailing (master level), Brand Management, in Italian and English.
Research interest: brand management, place branding and destination management, go-to-market strategies, retailing.Member of the board of director of Esprinet spa, Colorifio San Marco Spa e Centro Servizi Courmayeur srl.

 

 Andrea Moretti

Foto-Andrea-Morettismall Full Professor of General Management at the Department of Economics and Statistics of the University of Udine of which he was Director. He teaches Strategy & Business Models, Relationship Marketing and Social Media, Tourist Management. He is responsible for the Master of Science Degree in International Marketing, Management and Organization and participates in the Master's Degree in Digital Marketing at the University of Udine. His research interests are focused on the analysis of the strategic perspectives of marketing in the tourist-cultural contexts and in the creative industries, in particular from the point of view of consumer behavior. The analysis of international aspects is always present in the research activities

 

Carlo Alberto Pratesi – President of the Marketing Award

CarloAlbertoPratesicopy Full Professor of Marketing, Innovation and Sustainability at Roma Tre University, Department of Business. Since 1986 he has been involved in communication and marketing consultancy for leading Italian companies and institutions: currently he works for Barilla, Coop, Esselunga, Armani and Medtronic. He is faculty member of the PhD in Communication, Social Research, Marketing at Sapienza University of Rome.He co-founded SIMktg (the Italian academic marketing association). He is mentor of Startupbootcamp Foodtech – leading acceleration programme for startups. His main research areas are: marketing, corporate communication and sustainability, entrepreneurship. He gives regularly lectures in Italy and abroad (in the last two years: New York, Washington, San Francisco, Philadelphia, Tokyo, Sydney, Canberra).He is editorialist at Corriere della Sera (#1 newspaper in Italy) and he is member of SIM since its foundation.

 

Riccardo Resciniti – President

RiccardoResciniti Riccardo Resciniti, PhD, is full professor of International Management and Marketing at the University of Sannio and contract professor of International Management at LUISS “Guido Carli” University in Rome. He has been serving Società Italiana Marketing as the sixth President since 2018 after being Secretary General in the previous three-year period thereof and a member since its foundation. Moreover, he is a member of both the academic councils of Accademia di Economia Aziendale and Società Italiana Management. He is Director of International Business Academy (IBA) at the University of Sannio. He has been consulting for private companies and public institutions in Italy for over twenty years and was also a member of the Industrial Research Committee of the Italian Ministry of Education. His areas of interest include strategic management, international business and marketing with a special focus on Made in Italy and has authored and edited more than 10 books and over 100 refereed publications

 

 Marcello Sansone

  Sansone_foto2 Associate Professor of Management at the University of Cassino and Southern Lazio, in the Department of Economics and Law. He teaches Marketing, Advanced Marketing and Retail Management and he is coordinator of Master Degree in Management. He is scientific responsible of Marklab - Universitary marketing laboratory - aimed at promoting the exchange of knowledge between the research system and companies. He is also, the scientific coordinator of the post-graduate course in “Marketing & Retail Management” in University of Cassino and Southern Lazio. He is author of many research papers publications about retail management, private label and place management

 

Annalisa Tunisini

AnnalisaTunisini Ph.D in Business Management at Uppsala University (Sweden), is full Professor in Business Management and Business Marketing at Catholic University in Milan (Italy).  She teaches Principles of Marketing, International Business Marketing, Customer-based Marketing Strategy and Management and Organization in the digital economy both in graduate and post-graduate programs. She is Coordinator responsible for the Master of Science in Innovation and Technology Management and Director of the Master in International Marketing Management. She is member of the executive committee of the Department of Economic and Business Management Science and of Centrimark - Marketing Research Center. She is member of the scientific committee of the doctoral program in Management. Since 2014, she has been Board member of the Italian Marketing Association and member of the scientific committee of the Journal of the Association "Mercati & Competitività” of which she was previously Editor in Chief. She is member of the Executive Board dell’ IMP (Industrial Marketing and Purchasing) Journal and Book Review Editor- Europe and member of the Editorial Board of the Journal of Business-to-Business Marketing and of Industrial Marketing Management. Her research interests and main publications concern the following areas: innovation in business network contexts, structure and dynamics of SMEs' networks, supply networks and supply chain management.

 

Maria Vernuccio

fotoMariaVernuccio_perSIM PhD, Associate Professor of Management at the Department of Management, Faculty of Economics, Sapienza University of Rome. Her research area is focused on Integrated Marketing Communication, Digital Marketing and Brand management. She serves as didactic coordinator of Master in Marketing Management at Sapienza University (www.mumm.it). Main teaching areas: Digital Marketing, Marketing Research, Branding and Corporate & Marketing Communication in Master’s degree and Executive courses. She is a member of the SIM since 2008

 

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