Master's Degree Thesis Award F.Marazzi

Master’s Degree Thesis Award F. Marazzi

The 2nd edition of the Master’s Degree Thesis Award Filippo Marazzi established by the Filippo Marazzi Foundation and organized by the University of Modena and Reggio came to an end.

E'  Francesco Parente,   a graduate of the University of Sannio, is the winner of the second edition of the Master’s Degree Thesis Award Filippo Marazzi.

Dr. Francesco Parente won the prize money of Euro 5,000.00, set up by the Marazzi Foundation in collaboration with the University of Modena and Reggio Emilia to remember the great entrepreneur of the ceramic industry passed away in 2012. Dr. Parente authored a paper entitled “Brand image, price premium and quality are designed in Italy – The partitioned country of origin effect: an empirical analysis of a hybrid product in UK''. The thesis was submitted and approved by the University of Sannio in the Academic Year 2013-2014 with a grade of 110/110 cum laude and the advisor was Professor Alessandro De Nisco.

“The work of Parente – Professor Tiziano Bursi of the University of Modena and Reggio Emilia says on behalf of the Scientific Committee – examines how the Country of origin (COO) of products affects the purchase decisions of customers. In particular, the study focuses on the “hybrid” products designed in one Country (e.g. Italy) and manufactured in another Country (e.g. China). The analysis, supported by a wide empirical validation involving a large sample of English female consumers, centers on few products offered by renowned brands of the Italian fashion industry. The thesis conclusions provide useful indications about marketing strategies and branding policies for Italian companies in the fashion industry in particular and, more generally, for all businesses that take advantage of the made in Italy effect''.


The announcement of the Bachelor’s Degree Thesis Award “Filippo Marazzi” included also two honorable mention prize money of Euro 2,000.00.
  • The first honorable mention (shared) has been assigned to Erika Belli with the thesis entitled “The perception, valorization, and promotion of the enogastronomic Made in Italy in the Australian Marketplace”, discussed at the University of Turin in the academic year 2013/2014 and approved with the grade of 110/110 cum laude.
    • The second honorable mention (shared) has been awarded to Emanuela Franzoni with the thesis entitled “The internationalization of the luxury Made in Italy: comparison between hard luxury and soft luxury” discussed at the University of the Sacred Heart in Milan in the academic year 2013/2014 and approved with the grade 110/110 cum laude.

    The ceremony of acceptance of the award, given by Emanuela Verlicchi Marazzi, President of the Filippo Marazzi Foundation, was held on Wednesday May 27th in the afternoon at the Department of Economy Marco Biagi in Modena. The ceremony was part of a convention on “Innovation driver for the internationalization” where distinguished academic as well as business personalities were present. Amongst them there were Alessandro Bellati (Innovation manager of Safilo), Paolo Bonsignore (Marketing director of Illy), Adolfo Guzzini (President of Guzzini Illuminazione), and Mauro Vandini (CEO of the Marazzi Group). Davide Nitrosi, Economy Editor-in-chief for Quotidiano Nazionale, coordinated the convention.

    37 graduates from 23 Universities and one Polytechnic College applied for the award reserved to students of Italian universities or polytechnic colleges who distinguished themselves in the academic year 2013/2014 as authors of brilliant Master’s degree theses on the subject “Internationalization and made in Italy” and received at least a minimum grade of 105/110.

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