Marketing Award

The Marketing Award for Colleges was established in 1988 on the initiative of Philip Morris, with the aim of spreading the culture of marketing within Italian universities. In 2006 the Award was assigned to the Italian Marketing Society, which supports the model of competition among students on cases collected and realized in collaboration with private and public sponsors. The 34rd edition will focus on the Ferrarelle case study

Visit the website dedicated to the Marketing Award.

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