Management & Marketing Cases (MMC)

Management & Marketing Cases (MMC) is a 'digital repository' created by Pearson in collaboration with SIM (the Italian Marketing Association) and SIMA (the Italian Management Association). MMC is a platform that collects case studies focusing on strategic and cutting-edge issues dealing with the broad scope of Marketing and Management disciplines.


MMC includes case studies especially addressed to business professors and educators and that are suited to be used for a wide range of educational needs such as:


1. the illustration of theories and concepts learnt in the classroom through real business experiences;

2. the application of methods and methodologies learnt in the classroom to solve concrete business problems;

3. the autonomous learning of a wide set of soft and hard skills that are needed for effective decision making across the fields of management and marketing.


The cases collected in MMC are distributed through a digital platform (https://it.pearson.com/docenti/universita/partnership/casi-studio-he.html). The case repository in managed by Pearson which also grants the possibility to integrate each individual case study with additional materials such as articles, book chapters, databases, metadata, video interviews and other interactive contents. Interactivity is a hallmark of MMC which is highly committed to make the learning experience more interactive, engaging and ultimately more effective for both business students and business educators.


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