Internationalization Committee

The Internationalization Committee is a work group consisting of few associates, members of Presidency Board.

The task of this Committee is to assist the Presidency in achieving one of the main goals of the Italian Marketing Association: to speed up the process of international integration of our community and to support the associates in their personal educational path.

The Committee comprises associates appointed by the Board upon the recommendation of the President and the General Secretary.

Members :

Stefania Borghini, University L.Bocconi of Milan
Andrea Moretti, University of Udine
Luca Petruzzellis, University of Bari
Milena Viassone



Stefania Borghini PhD, Associate Professor of Economia e Gestione at Bocconi University, Milan. Her research interests are related to consumers’ behavior in the marketplace and their connections with brands and retail spaces in particular. Her current projects are focusing in particular on children’s and women’s behavior. In her studies she adoptsa consumer culture perspective and privileges ethnographic methods. She is a SIM member from 2009. 


Andrea Moretti Full Professor of General Management at the Department of Economics and Statistics of the University of Udine of which he was Director. He teaches Strategy & Business Models, Relationship Marketing and Social Media, Tourist Management. He is responsible for the Master of Science Degree in International Marketing, Management and Organization and participates in the Master's Degree in Digital Marketing at the University of Udine. His research interests are focused on the analysis of the strategic perspectives of marketing in the tourist-cultural contexts and in the creative industries, in particular from the point of view of consumer behavior. The analysis of international aspects is always present in the research activities. 


Luca Petruzzellis Luca Petruzzellis is a professor of Marketing and Director of the BA and MS in Marketing at the University of Bari Aldo Moro in Italy. He was also the Italian Representative at the European Academy of Marketing. He has been visiting professor at NYU Stern, Baruch College, University of Glasgow, HEC Montreal and Université de Bourgogne. His research interests are sensory branding, customization, destination branding, cross-cultural identities. In addition to his academic work, he has worked as a branding consultant, from tourism to sports, thus having the chance to work with various companies and institutions.


Milena Viassone Associate Professor of Economics and Business Management - University of Torino, where he is Coordinator of the Campus of Management and Economics - University of Torino, Cuneo Branch and President of the CdL Magistrale in Direzione d'impresa, Marketing e Strategia - Department of Management, University of Torino.
She is Coordinator (for the Italian part) of the binational degree between the University of Torino - Department of Management and the Université de Nice Sophia-Antipolis - ISEM, Member of the Teaching Board of the Doctorate in Business and Management - University of Torino and Scientific Coordinator, for the University of Torino, of the international cooperation programs with 12 European Universities. She has been Coordinator of research projects and member of important national and international research groups. She is Co-Referee of the Thematic Session "Digital Marketing" of SIM. She holds courses in Three-year BA, MA and Master courses at the Department of Management - University of Turin. Member of the Board of Directors of Banca Alpi Marittime Credito Cooperativo Carrù, of the Scientific and Steering Committee of the Azienda Ospedaliera S. Croce e Carle Cuneo Onlus Foundation and of the Board of Directors of Centro Imprenditorialità e Management (CIMA).
She is the author of 8 monographs and numerous articles in prestigious national and international journals. Main research topics: technological innovation in retail, promotion and management of tourist destinations, digital marketing.



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