Educational observatory

Educational Observatory of Marketing (ODM)

The Observatory takes a snapshot of the state of the art of teaching marketing in the Italian universities.

The SIM conducts this research in order to understand the evolution of education and to provide elements for debate useful to improve the educational offerings in marketing to all associates and teachers who are interested.

 Basically the collection of data refers to:

  • the names of the teachings and the associated credits;
  • the degree courses and the curricula in which they are placed;
  • The profiles of teachers;
  • The numerosity of students:
  • the educational techniques employed;
  • the textbooks and the educational materials.

Download the 2012 edition of the ODM

Download the 2017 edition of the ODM



Department of Economy, University of Parma
Via J.F.Kennedy 6, 43100 Parma
Tax Identification Number 93053280504 – VAT Identification number 01718720509

Organizational Offices
located at the Sapienza University of Rome, Via Salaria 113, 00198

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