EDEN Doctoral Seminar on Building Models for Marketing Decision

 
June 12, 2017
 

EDEN Doctoral Seminar on Building Models for Marketing Decisions
Groningen, the Netherlands
August 21-25, 2017


 
 

Application Deadline: June 20, 2017
 

Programme Coordinator & Faculty

Prof. dr. J.E. Wieringa, University of Groningen, Netherlands (programme coordinator)

Prof. dr. M.G. Dekimpe, University of Tilburg & KU Leuven


Programme Objective

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar:

  • will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation;
  • will be trained in designing and testing descriptive, predictive and normative models;
  • will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty’s most recent field experience;
  • will be exposed to time series analysis.
     

Credits

4 ECTS will be assigned upon completion of the seminar.

 

For more information about the seminar and application, CLICK HERE
 

Please pass this onto any colleagues who may be interested.
 

Please see EMAC Website for events in marketing. 
 

Best Regards,

Anne-Laure Marteaux

 

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Application Deadline: August 1, 2017 

EDEN Doctoral Seminar on How to Design your PhD
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EDEN Doctoral Seminar on Consumer Research
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Application Deadline: September 25, 2017

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Sede Legale
Facoltà di Economia, Università degli Studi di Parma
Via J.F.Kennedy 6, 43100 Parma
C.F. 93053280504 - P.I. 01718720509

Sede Organizzativa
Sapienza, Università di Roma Via Salaria 113, 00198

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