EDEN Doctoral Seminar on Building Models for Marketing Decision

 
June 12th 2017
 

EDEN Doctoral Seminar on Building Models for Marketing Decisions
Groningen, the Netherlands
August 21-25, 2017


 
 

Application Deadline: June 20th 2017
 

Program Coordinator & Faculty

Prof. dr. J.E. Wieringa, University of Groningen, Netherlands (program coordinator)

Prof. dr. M.G. Dekimpe, University of Tilburg & KU Leuven


Program Objective

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar:

  • will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation;
  • will be trained in designing and testing descriptive, predictive and normative models;
  • will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty's most recent field experience;
  • will be exposed to time series analysis.
     

Credits

4 ECTS will be assigned upon completion of the seminar.

 

For more information about the seminar and application, CLICK HERE
 

Please pass this onto any colleagues who may be interested.
 

Please see EMAC Website for events in marketing. 
 

Best Regards,

Anne-Laure Marteaux

 

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