Marketing in Italy: new frontiers and new challenges
1st annual convention of the Italian Marketing Association - MILAN, November 20th 2004
Program
Saturday November 20th 2004
In collaboration with
Kraft
Philip Morris
IBM
Introduction to the proceedings
"the new guidelines of marketing: introductory reflections"
Speaker: Riccardo Varaldo
Greeting address
Speaker: Agostino Sghedoni (IBM Italia)
"Marketing in Italy: new frontiers and challenges"
#Presentation of Marketing in Italy
The Italian Marketing Association: program guidelines /> Speaker: Gianpiero Lugli
Keynote speech
"The postmodern marketing"
Speaker: Bernard Cova (ESCP-EAP Parigi)
Round Table
Speakers: Federico Gavioli (General Electric Medical System Italia), Andrea Nasi (Kraft Foods Italia), Massimiliano Menozzi (Procter & Gamble Italia), Marco Beltrami (IBM Italia), Giancarlo Michellone (Fiat Research Center), Mario Cifiello (Coop Italia), Enrico Pazzali (Italian Postal Services)
Coordinator: Enrico Valdani
THE STATE OF THE ART OF PRE AND POSTGRADUATION MARKETING TEACHING IN ITALY
Speeches by:
Marco Terribilini, (Philip Morris Italia)
Sergio Meacci (Italian Marketing Association)
Luigi Ferrari (Association of Institutes of Marketing Research)
THE STATE OF THE ART OF PRE AND POSTGRADUATION MARKETING TEACHING IN ITALY
Speakers: Cristini G., Ancarani F., Mattiacci A., Raimondo M.
Coordinator: Gianni Cozzi
"Marketing as a postgraduate: state of the art and evolutionary perspectives"
Cristini G.
"The state of the art of marketing teaching in the Italian Universities"
Ancarani F., Mattiacci A., Raimondo M.
© Copyright Società Italiana Marketing 2016
Credits Cone - Powered by