Marketing in Italy: new frontiers and new challenges

1st annual convention of the Italian Marketing Association - MILAN, November 20th 2004

Program

Saturday November 20th 2004

In collaboration with

Kraft

Philip Morris

IBM

Introduction to the proceedings

"the new guidelines of marketing: introductory reflections"
Speaker: Riccardo Varaldo

Greeting address
Speaker: Agostino Sghedoni (IBM Italia)

"Marketing in Italy: new frontiers and challenges"

#Presentation of Marketing in Italy

The Italian Marketing Association: program guidelines /> Speaker: Gianpiero Lugli

Keynote speech

"The postmodern marketing"
Speaker: Bernard Cova (ESCP-EAP Parigi)

Round Table

Speakers: Federico Gavioli (General Electric Medical System Italia), Andrea Nasi (Kraft Foods Italia), Massimiliano Menozzi (Procter & Gamble Italia), Marco Beltrami (IBM Italia), Giancarlo Michellone (Fiat Research Center), Mario Cifiello (Coop Italia), Enrico Pazzali (Italian Postal Services)
Coordinator: Enrico Valdani

THE STATE OF THE ART OF PRE AND POSTGRADUATION MARKETING TEACHING IN ITALY

Speeches by:

Marco Terribilini, (Philip Morris Italia)
Sergio Meacci (Italian Marketing Association)
Luigi Ferrari (Association of Institutes of Marketing Research)

THE STATE OF THE ART OF PRE AND POSTGRADUATION MARKETING TEACHING IN ITALY

Speakers: Cristini G., Ancarani F., Mattiacci A., Raimondo M.
Coordinator: Gianni Cozzi

"Marketing as a postgraduate: state of the art and evolutionary perspectives"
Cristini G.

"The state of the art of marketing teaching in the Italian Universities"
Ancarani F., Mattiacci A., Raimondo M.

Headquarter
Department of Economy, University of Parma
Via J.F.Kennedy 6, 43100 Parma
Tax Identification Number 93053280504 – VAT Identification number 01718720509

Organizational Offices
located at the Sapienza University of Rome, Via Salaria 113, 00198

© Copyright Società Italiana Marketing 2016

Credits Cone - Powered by